“I’m so happy with my banner ads and the results, I couldn’t possibly think of anything I’d change to make it even better!”
Said no marketer ever.
In many marketing and online advertising campaign, there is plenty of room for improvement and the fields are open for all kinds of experiments. All good marketers and advertisers know that.
They experiment with different elements in their ads to improve CTR and conversion rates. And you should too.
If you don’t know where to start, check out the A/B testing ideas we’ve listed below.
1. Call to action
The call to action is one of the most important elements in your banner ad (never, ever start any kind of online advertising without it!) and one that can bring in very big results. Don’t be afraid and try different variations. The only thing to keep in mind though to align your call to action to your banner and the rest of the message on it (extreme example: don’t ask users to Book now when you’re advertising clothing items). Ask your users to “Buy now”, “Shop now”, “Add to cart” or “Find out more” – and these are just a few examples. If you’re offering free trials, we recommend: “See demo”, “Free trial”, “Try now” or “Start your trial now”.
2. Call to action color
What stands out gets clicked. Play around with different colors for your call to action to find the best one for you. Up to now, green, yellow and blue were known to work well as colors for calls to action. However, what is true in general doesn’t have to be true for your in particular. Experiment with different colors for your calls to action to find the one that performs best for your business.
3. Text only versus image
An image is said to be worth a thousand words. Used properly, (relevant, clear, professional) images can be very effective in promoting your business, product or service.
On the other hand, text-only banner ads have other advantages: you can add more information, there’s no need to worry about distracting elements and you can convey your message more clearly. There is no one size fits all. That’s why we recommend creating and testing both text-only and image-and-text banner ads.
4. Images used in your banner ads
Images featuring happy, smiling people get attention because people are psychologically attracted to happiness. Keep in mind though, that is the standard and it doesn’t mean it applies to the product, business or service that you’re promoting. Test product images versus images with people and see which one attracts more purchases. (insider tip: with Bannersnack, you get to use professional stock photos for free)
The headline in your banner ad is a powerful tool to further grab attention. Use it wisely: ask questions or outline major benefits. Questions are a powerful way to attract attention. Also, outlining major benefits puts forward something your users would definitely be interested in. Which brings us to the next A/B testing suggestion…
6. Different value propositions
Your product or service may have multiple benefits and it might not be the best idea to squeeze everything you can into one single banner ad. Not only does bad design inspire a low level of trust and professionalism, but it also gets fewer clicks. That’s why you need to create versions of your banner ads outlining different benefits for your target audience.
7. Fonts, typefaces and sizes
Fonts and sizes have been proven to affect results, so don’t hold back from testing with this aspect as well. Try serif (Times New Roman, Georgia or Garamond, for example) vs sans-serif fonts (Tahoma, Verdana or Arial, for example). You can also experiment with size and the color or even combinations.The only thing you need to keep in mind is legibility: make sure that the text is easy to read with a good size (10-12 pixels minimum) and with a color that’s easy to tell apart.
There you go: 7 simple banner ad A/B testing ideas you can try today. Let us know in the comments below how these worked for you.