As I showed you before in the previous article, Bannersnack stepped up its game and redesigned the way a modern banner should look like. The applications for this particular feature are limitless, due to the high number of embeddable elements, provided by all sorts of websites and platforms.
Of course, we want you guys to know which are those websites, so we made a list featuring the most popular ones.
We started with “Social Media”, and then we’ll continue with “Media and other Widgets” and later on, in a following article, we’ll talk about E-commerce. So, without further ado, here we go.
A. Email Marketing Software
A. 1. MailChimp
An email signup form is a feature that our users requested several times and it is finally here. It’s as simple as it seems. You copy the embed code, add it to a banner, and whenever the banner is displayed, the user will be able to insert his/her email address and subscribe to a newsletter or something similar.
A. 2. ConstantContact
Just like Mailchimp, ConstantContact is a tool you can use for your email marketing campaign. One of the things that I really love about this tool is the email editor. The process is simple and intuitive, and there are lots of templates you can choose from
B. Poll Widgets
B. 1. PollSnack
Similar to Google Forms, PollSnack is another app you can embed to your banner. PollSnack is incredibly easy to work with, and you won’t sacrifice aesthetics to get the exact functionality you were looking for.
If, for some reason, PollSnack or Google Forms are not what you are looking for, there are 3 alternatives for you.
- FoxyForm – http://www.foxyform.com/
- 123ContactForm – http://www.123contactform.com/
- Polldaddy – https://polldaddy.com/
C. Google Widgets
C. 1. Google Calendar
So, you created a poll with PollSnack asking people if they would go to a Justin Bieber concert in their city. Surprisingly, 51% said yes, so you sold the tickets through Eventbrite. (All this happened magically through banners) Now you have to remind them when the concert is so they won’t miss it. What do you do? The answer is, of course, Google Calendar. You can add an interactive version of your calendar to your banner, and add buttons for your visitors to directly save your calendar event.
C. 2. Google Forms
Forms are a great way to collect and organize information for free. Put them in a banner and you’ll get the perfect tool for collecting email addresses, manage an event registration, create a pop quiz and much more.
C. 3. Google maps
Explaining where a place is can be a hard task. You have to do all sorts of boring stuff like; use words or be clear. It is simply unpleasant. There has to be a better way! Google Maps is here to make your day easier. Of course, I’m exaggerating a bit, but jokes aside, Google Maps is a real helper.
You can read more about it here: https://developers.google.com/maps/documentation/embed/start
C. 4. Google Charts
For a more practical approach, Google Charts is easier to use and they have various applications. There are many templates that you can choose from and most of them are interactive and HTML5 based.
C. 5. Google drive
Find out how to embed a google drive into your banner ad – http://stackoverflow.com/questions/20681974/how-to-embed-a-google-drive-folder-in-a-website
D. Clocks and Countdowns
The anticipation is contagious. A countdown is a great reminder about your event and there are lots of fun ways to share that excitement. Whether it’s a black Friday countdown or a gallery opening, there are a few tools that can help you build excitement around the event.
- Countdownto – https://countingdownto.com
- Tickcounter – http://www.tickcounter.com/
- Timeanddate – http://www.timeanddate.com/clocks/freecountdown.html
- ClockLink – http://www.clocklink.com/gallery/html5
E. 1. Youtube
When it comes to videos, there are a variety of players you can choose from, but I personally like youtube better. What I like about Youtube, is that you can embed playlists too. However, Youtube videos on BannerSnack are not new.
The good news is that now you can embed a Vimeo video or a Tubesnack video.
The cool thing about embedding elements, like a Youtube video or a Pinterest board, is that it builds trust. One of the reasons why people won’t click on banner ads is due to the uncertainty they have regarding the website they will end up on. Embedding such an element eliminates that experience, and I thinks it works great with documents too. There are a few formats you can choose from. We’ve found these five to be the most important ones.
- Issuu – http://help.issuu.com/hc/en-us/articles/204815948-How-to-embed-issuu-on-your-website-for-readers-
- Flipsnack – http://www.flipsnack.com
- Slideshare – http://www.slideshare.net/
- Prezi – https://prezi.com/support/article/sharing/embedding-prezis/
As far as the audio topic is concerned, there are a few online players you can embed in a banner. SoundCloud, PodSnack, and Spotify; they can all be added to a banner.
- SoundCloud – https://soundcloud.com/pages/embed
- Spotify – https://developer.spotify.com/technologies/widgets/spotify-play-button/
- PodSnack – http://www.podsnack.com
D. Other Widgets
D. 1. Trustpilot
Nothing builds trust like a good old testimonial. This is a resource that many website, app and platform owners don’t take in consideration. You are more likely to build trust through your Trustpilot reviews than through the number of likes you have on Facebook.
D. 2. Eventbrite
If you are organising an event and you’re planning to advertise it through a banner, this will come in handy. You can sell tickets, add an event calendar or a countdown right from your banner.
D. 3. Fyuse
This is one of my favorite apps so far. The fact that you can incorporate it in a banner can be a huge game changer for your banner ad campaign. For those of you who don’t know what Fyuse is, think of it this way. It’s a new revolutionising way to use your phone’s camera.
You can check it out here: http://fyu.se/
Of course, this is not the only app like this one. Here are some alternatives.
- 360cities – for panoramas http://www.360cities.net
- Occipital – https://occipital.com/help/myaccount/#!prettyPhoto
D. 4. Tradingview
If you’re planning to create a banner and you want to include all sorts of Financial analysis charts or stock market charts, then Tradingview is for you.
The editor is a bit complicated, but after some practice, you’ll get the hang of it.
E. Search Bars
Last but not least in our awesome list is the almighty search bar.
Search bars can be crucial to your blog or website. If you don’t know how to add one, there is a method that doesn’t involve technical skills. Simply embed the search bar in a banner and then display it on your website.
Read more about this, here: http://www.developerdrive.com/2012/08/add-a-simple-google-yahoo-or-bing-search-box-to-your-website/
If there is a specific website that’s not featured on our list, you can always use tools like iFramely. This tool provides embed codes for major websites like Kickstarter, Scribd 9gag and many others, so you’ll be able to share rich media through your banner. Some of the advantages iFramely has over similar apps like embed.ly or 100Widgets, are the responsive embeds, faster loading times and the mobile- and SSL-friendly embeds. https://iframely.com/
That’s all for today, folks.
Stay tuned for the last and final part of this list, where we’ll cover all the important e-commerce embeddable objects.
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