Online marketing definition
Online marketing, also known as internet marketing or digital marketing, refers to all marketing activities including advertising which involve web and email efforts to drive sales and increase traffic of websites. Its main areas are Online Advertising (also known as PPC from Pay Per Click) through search engines, display network, and social media channels, Search Engine Optimization, Email Marketing, and Content Marketing.
Picture this – 10 years ago there were no such jobs as a Digital Marketer, Social Media Marketer, Content Marketing Specialist or SEO / SEM specialist. However, when the online advertising environment developed, all these jobs popped out of nowhere.