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retargeting man creating remarketing campaign

Retargeting: How to Keep Website Visitors Coming Back & Buy

Not everyone visiting a website will end up buying a product. In fact, according to Google, 96% of visitors leave sites without converting. Considering the effort that’s put into building an e-commerce website, that’s horrific news.

But fortunately, advertising platforms nowadays offer retargeting as a way of reconnecting with those people who might otherwise never come back to your e-store again.

Here are some other impressive statistics from Google:

by 2 days ago2 comments
best file format for display ads

Find Out Which File Format Is Best For Your Display Ad

Static image, HTML5 or embed? Which one should I choose?

There’s a question our Support Team gets asked very frequently: “What are the best file formats for display ads?”. Given the wide range of possibilities available in Bannersnack, we understand the confusion.

When exporting the banner ads created in Bannersnack, users find themselves faced with the task of choosing the best file format for their work. They have to decide which one of the 6 types of file formats is suited, evaluate the possibility of getting an embed code, or maybe going for an AdTag custom code option. Now, this can seem complicated even for the most experienced users!

by 2 weeks agono comment
become a freelancer with bannersnack

Become An Online Marketing Freelancer And Build Your Own Empire

If you’re considering working as an online marketing freelancer, know that you’re part of a big brave pack. You may not associate this type of activity with a large crowd of people. But that’s just because the pack is scattered across the globe, working remotely and functioning on the world wide web’s incredible resources and opportunities. According to Intuit (INTU) CEO Brad Smith, freelancers are currently estimated to account for 34% of the total workforce. Labels like “remote worker”, “digital nomad” or “freelance specialist”, that were once used somewhat ironically, are nowadays common job titles one can find on LinkedIn, online CV databases and on business cards.

by 3 weeks agono comment
music advertisements

The Secrets Of Music Ads Revealed: 10 Gorgeous Banner Ads From The Music Industry

Music artists face many challenges, but they benefit greatly from today’s media advancements. For example, a few decades ago, singers didn’t have the internet to advertise their records and tours. Today, music marketing uses a mix of offline and online channels to promote tours, sell tickets and albums. Music stars must work closely with their advertising agencies to build a unitary and outstanding strategy.

by 1 month agono comment
free social media templates- Facebook, instagram, twitter, youtube, pinterest

The FREE Social Media Templates Pack You Need To Take Off

Stop improvising and start using professional graphics!

Your presence here means that you’ve had enough with improvising on Social Media and have finally acknowledged the importance of high-quality promotional materials. Like many, you’ve postponed investing in better-looking visuals, for a long time. Hiring a dedicated designer for your Social Media posts was never on top of your priorities list. Paying someone to put together a marketing plan or a social media content calendar wasn’t either.  Somehow, you’ve managed to show up on Social Media every day with recycled materials from other “more important media” or with “borrowed” images. But the sad truth eventually hit you with every monthly analytics report: low engagement rates, a handful of page visits, a stagnant number of followers and non-existent conversion rates.

by 2 months agono comment
christmas_promotion-kit-free-templates

All You Need To Kick Off Your Christmas Promotion + FREE Templates

‘Tis the season to be jolly and boost your sales. 

With the winter holidays just around the corner, we can feel the spirit of magic in the air: the sparkling balls and ornaments in the store windows, the colored city lights, and the quiet before the shopping frenzy. 

Christmas is a great opportunity to reunite with our dear ones, to return to that original goodness inside, and to give unconditionally.

For you, business owners, Christmas is also an opportunity to increase sales and gain new customers, while gifting your best deals and offers.

by 2 months agono comment
banner CTA Button design

20 Cool & Clickable Banner Button Designs – Big Brands Inspiration

With so many details to consider when creating a banner ad, button design may seem like a rather unimportant aspect. After all, it’s just a button.

Well, seasoned designers may have something to say about this. Actually, they strongly emphasize the importance of button design in online banners, because they are essential elements of interaction design. The placement, color, size, and call to action of a button may or may not entice people to click an ad. Thus, the success of a campaign can hang on a tiny thing like button design.

by 2 months agono comment
cool and easy to create animation effects for banner ads

Animate & Activate With Easy-To-Create Animation Effects For Ads

As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques.

Given that the web is the fastest evolving organism on Earth and that Google Ads are continuously changing their requirements for ads file formats and sizes, you (and all of us) must keep up, explore and master new ways to craft web ads that fit the standards and impress the audience.

by 2 months agono comment
finest hand writen fonts for advertising

The Finest 50 Hand Lettering Fonts

Hand lettering fonts can add so much character to an ad’s design.

From handwritten brushed fonts to romantic and elegant lettering, these fonts can emphasize a headline’s meaning, make it sound friendly, funny or alluring.

As a designer operating in the advertising industry, you need expressive fonts to complement your designs and increase the ad’s chances to engage and convert.

by 3 months ago1 comment
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