Author

Irina Weber

Irina Weber is a marketing specialist, blogger and guest writer. She creates and develops new marketing campaigns, writes articles about online marketing, social media, conversion optimization on higly authoritative websites.

emotional advertising examples

11 Emotional Advertising Examples Most Used by Brands

Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

On the other hand, ads that convey strong emotions often go viral and produce awesome results. The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration.