plural noun: mood boards
- an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
This is not an article about how to do personal-branding or how to wrap yourself in a nice package, there are plenty articles on the internet on this particular topic. Instead, I want to clarify the difference and the sameness between (personal) brand and reputation.
Are you a designer in the field of branding and you have to put together an identity guideline for a brand? Then you should know that a good brand is like a watch: it’s made up of lots of little parts that work together to make the whole function properly.
Have you ever felt that you have a great idea and you need just a bit of help to make it happen? Or just that sometimes you would benefit from having another partner in your team so you could share the good and the difficult parts of the project?
rebrand = /riːˈbrænd/
(transitive) to change or update the image of (an organization, service or product)
– simply said by dictionary – but actually, this process in depth analysis will show you that it’s not that simple.
Let’s imagine that you want to change your look after a long time of having the same image that you thought was fashionable and inspiring for others. You think you are cool, fashionable, trendy. But one day you realize that the others look much better than you do, and people don’t look at you as they used to, maybe you were not that cool after all.
Today we have a guest post from Mako Lehel Mor founder and designer of BrandMor. He graduated Art Direction in advertising, but soon Lehel has discovered branding and specialized himself in that discipline. Over the years (10 years in branding) he collaborated with national and international clients delivering a relevant and engaging communication strategy for them. Besides BrandMor Lehel is collaborating with Ampro Design Consultants a leading branding agency in Romania.