How much do you usually earn with your website?
By august 2016, Facebook managed to get together over 1.7 billion active users monthly. This is proof that the company shows no real signs of slowing down. And why would it? It must be amazing being the most valuable Internet property on the web today!
Why would you settle for an almost-good banner ad instead of an awesome one? You can outrun your competition if your banner ad design outruns his. There are certain steps in this process and after we’ve covered the first one, it’s time to take a step further.
Google “ppc optimization” and you’ll get a whooping 2,320,000 results. That’s quite a lot of information to go through.
And there are countless variations on the theme: “ppc optimization techniques”, “ppc optimization strategies” and so on.
The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message.
I often hear from a few of my friends that anything has a price, but let me ask you: does time have a price as well? How much does time cost? A bit philosophical, right?
Digital marketing is a fast paced field. Even if new marketing technologies tend to be slowly adopted (think marketing automation, programmatic ad buying), digital marketing concepts and tactics spread easily.
If you need proof, think how fast viewability became one of the buzzwords for 2015 advertising predictions after Google dropped the bomb that only 54% of online ad impressions are viewable.
Even if retargeting has been around for some while, the concept has changed, grown and adapted to fit many tactics. If you don’t want to appear silly, read on and get acquainted with all the available retargeting forms.
What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.
Even if scary, stats like that are based on some cold, hard facts.
Display advertising campaigns are renowned for their critically low click through rates, when compared to search advertising campaigns.
Whether you want to start running display ads to get more customers or whether you want to start retargeting on the Google Display Network, you need to create specific ads. With this Google display ad guide you will find the answers for your questions:
What size should you choose for your Google display ads? One or more slides? What should you add in your ad? Is there anything you can do to get better performance?
What’s great about display advertising is that they go beyond text. You can use images, text, colors, buttons and even animations to convey your message more effectively.