For marketers who want to start an online ad campaign and for the ones that already did but are not sure about its success, the Online Publisher’s Association (OPA) released a new study. It is called “The Silent Click: Building Brands Online” and confirms the fact that display ads create brand awareness.
The study had the purpose to analyze the behavior of the customers who were exposed to display advertising. It was conducted by comScore who researched 80 big brand campaigns across 200 sites, over a month.
The findings, as written by OPA on their website:
- One in five conduct related searches and one in three visit the brands’ sites
- Users spent over 50% more time than the average visitor to these sites and consumed more pages
- Users spent about 10% more money online overall, and significantly more on product categories related to the advertised brands
- Higher income audiences visited the advertisers sites
Here you can read OPA’s press release regarding the study.