Love is in the air.
The sweetest time of the year is here, friends! Chocolate, heart-shaped candies, and tons of love declarations. Cupid’s work is done and now it’s our job to do the rest.
As marketers, we all want to contribute in some way or another to making the world a more passionate place, and of course, to make our brand’s voice heard.
Valentine’s Day is yet another chance to sell massive volumes of products, especially if we’re in the gifts, food or entertainment industries.
According to the US National Retail Federation, the average American consumer spends almost 120$ on gifts, flowers, food, and entertainment each Valentine’s Day. The best part about all this is the fact that almost 40% of the sales will be online, and more than 62% of people will search for a product online before buying.
To help you increase your sales this Valentine’s Day, and launch an outstanding advertising campaign, we’ve put together this article. Scroll down to find info on how to create a Valentine’s day ad and free ad templates that you can start editing right now.
- Find a Valentine’s Day creative concept
- The design
- The copy
- Valentine’s Day quotes
- Valentine’s Day templates
1.The creative concept
Considering your goal is to sell, or at least to draw attention towards your brand this Valentine’s Day, we won’t go through all the strategic marketing and instead jump to the creative part.
Every advertising campaign has a creative concept, a core idea. One can easily identify the idea by simply looking at an ad. Take these Valentine’s Day ads, for example.
2. The design
a.The color palette
Before proceeding to the design itself, you need to choose a color combination suited to this occasion. Whatever palette you choose, make sure there’s red in it. Or at least some other color related to red, like pink, coral, plum etc..
Get one of the color combinations below and save yourself some precious time:
Can’t have Valentine’s Day without a proper typeface. And by proper I mean romantic, handwritten(authentic), and memorable. Find a font for your ad and match it with your photo and overall concept.
Touching pictures or illustrations are essential for an effective Valentine’s day campaign. Whether you choose to go for stock images or impressive illustrations, make sure they convey emotion. Show faces, people hugging or kissing. Remember, love is in the air.
3. The copy
There’s one thing that always gets noticed in a great copy: the unexpected. By unexpected I mean the surprise factor, something that will create a sense of wonder, something they’ve never thought about nor have they seen anywhere else.
Key takeaways for a great Valentine’s Day headline:
- Include the S-urprise Factor
- Memorability – create a headline that will be remembered long after people have seen your ad.
Here are 3 examples to boost your inspiration:
Emotion is another important dimension of great copy in advertising. If you don’t touch people’s hearts with your message, you might as well work as an accountant.
Valentine’s Day is an occasion that concentrates on feelings more than any other. So, create some emotion-filled headlines that will touch even the most frozen heart.
Valentine’s Day love quotes
In case you run out of inspiration, here’s a batch of quotes that can easily be customized for your brand:
“I saw that you were perfect, and so I loved you. Then I saw that you were not perfect and I loved you even more.” Angelita Lim
“I would rather spend one lifetime with you, than face all the ages of this world alone.” Lord of The Rings
“The greatest thing you’ll ever learn is to love and be loved in return.” “Unforgettable with Love” by Natalie Cole
“All you need is love. But a little chocolate now and then doesn’t hurt.” Charles Schulz
“Love recognizes no barriers. It jumps hurdles, leaps fences, penetrates walls to arrive at its destination full of hope.” Maya Angelou
“Life without love is like a tree without blossoms or fruit.” Khalil Gibran
Valentine’s Day templates
Use any of the free templates below to express your love or advertise your brand. Just click on any of these templates to start editing it in Bannersnack.
Valentine’s Day sale template
Valentine’s Day greetings card template
Custom Valentine’s Day card template
Valentine’s Day heart template
Valentine’s Day card message
Valentine’s Day card quote template
Valentine’s Day illustration template
Valentine’s Day ad template
Valentine’s Day party invitation template
You can always use our online invitation maker to create beautiful invitations, or you can start from a ready-made template.
All we need is love!
Illustration by Anita Molnar
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