Your brand lives in consumer minds, so branding is the process of developing consumer beliefs and perceptions that are accurate and in alignment with what you want your brand to be. – „Branding for Dummies”
Based on the idea that a brand is the promise in what the customer believes and that a brand needs a healthy branding to keep its promise, I truly believe that in this days a brand needs a digital branding. Not everything you do offline can be done online, so you need to understand what is your digital brand attitude, what is your promise in this digital area and how the customer thinks about you when he sees you online.
Today a brand needs a digital branding more then ever!
And I’m not talking about the visual identity or how to put the logo correctly in the profile picture or how to use the colors from you identity manual. I’m talking about your promise like a brand in the digital world, about your language, your attitude and whatever you are doing from the moment when you are logged in.
Without a well-defined branding you will be another voice and another product in this big show.
Yes, you know about storytelling, content marketing and social media communication but let me ask you something, how do you do it? Do you have a strategy? What are you doing tomorrow? No, don’t tell me that you will communicate with your customers. Tell me when do you communicate with them and what do you communicate with them.
After reading all the next trends in online advertising and social media marketing you really need to focus on what is your digital branding!
But let me ask you something, are you a brand? That’s what we will discuss next time.