How to Create The Perfect Etsy Banner – Everything You Need to Know
Etsy banners are very important for your business because the moment that someone first hops on your Etsy shop, the first thing that jumps out at them is your banner.
And let me tell you, first impressions matter. A lot.
If we look at some eye-opening statistics, according to psychologists Janine Willis and Alexander Todorov and the experiments they performed at Princeton, we’ll learn that it only takes about a tenth of a second to form a first impression about a stranger or a brand.
That’s not a big window.
A tenth of a second?
Now, you are aware that you absolutely need your banner to be instantaneously captivating in order to get your client’s full interest, get them to trust you, your products, and get to buying.
You also need your banner to be reflective of what you’re selling and also your style.
But most importantly, your banner needs to be as unique as the things you sell.
Take these Etsy Shops for example:
Each cover photo is reflective of what they sell, and each one has it’s own personal touch of style.
But what is the one thing that each and every one of these successful Etsy businesses have in common?
Each one has an amazing banner.
Etsy as a platform for your business
As we all know, Etsy is a great platform for start-ups. It’s the place where dreams can become a reality.
Many people have started with just an idea, and then made tens of thousands of dollars a month by selling their products on Etsy’s platform.
But what sets you apart from your competition? What will help you stand out in a crowd of 54 million Etsy users?
You can grow your business from 0 to 100 in no time with good products and even better marketing.
But it all starts with your unique cover photo.
It is absolutely vital that your cover photo catches the eye of your potential client, and inspires them to stay on the page and start looking through your products.
Now knowing the importance of your banner, and feeling the pressure of the task of creating the perfect banner ahead, you may think to yourself, “This will be too costly and will take too much time to find the perfect professional designer for my business..”
But never fear! You can make your own professional banner.
You don’t need multiple years of design school in your back-pocket, or any background in design for that matter.
You may ask yourself, “How is that possible?” or “How can I make an Etsy cover photo all by myself?”.
Well, we the team here at Bannersnack have the answer for you. Today, I’m going to show you how to make an awesome banner for your shop.
All you need is a little bit of creativity and five minutes. That’s it! Head over to www.bannersnack.com to start creating your first free Etsy shop banner.
Let me show you the 5 easy steps of how to make an Etsy banner, and then how to upload your perfect and custom cover photo to your shop.
Step 1. Sign-in to Bannersnack to begin the editing process
We created a tool that’s perfectly suited for anyone who needs a banner ad. Think of it as your own Etsy banner maker!
With hundreds of free templates, it’s easy to get great Etsy banner ideas for your shop, or simply click on something that fits your needs and then customize it to be your own one-of-a-kind banner!
If you have an account, you know what to do… Just sign in!
If you don’t have an account, what are you waiting for? It’s free!
Step 2. Create a banner that matches Etsy banner dimensions and specifications
Once you’re signed in, select “CREATE NEW”. Then click on “SINGLE BANNER”.
Etsy Banner Sizes
What are Esty’s Banner Sizes? What size should your Esty banner be? Well, this next step is up to you.
There are 2 different Etsy banner size specifications. So, the size you choose will be totally up to you and choosing the size comes down to the style of banner you like better.
There’s “Big Banner” and then there’s “Mini Banner”.
Etsy Big banner size
The minimum size specifications for Etsy’s Big Banner are 1200×300 pixels.
I personally like the big banner because as soon as someone stumbles upon your shop, the banner really sticks out. You can really make a statement by using the big banner dimensions.
Etsy mini banner size
The minimum dimensions for Etsy’s Mini Banner are 1200×160 pixels.
The Mini banner is just a little bit different from the Big Banner. The height is 140 pixels shorter than the Big banner. This one is a little daintier and is more commonly used for posting a simple logo with not a lot of visuals. So if you’re looking to display just your logo, this one may be the banner size for you.
In this tutorial, I’ll be using Etsy’s Big Banner size, 1200×300.
Step 3. Add your own images, text, and logo to personalize your banner
Step 3 is where you really get in touch with your creative side, and just let the creativity flow!
One of the many great things about Bannersnack is that we have thousands of free stock photos for you to choose from to use for your banner!
We really do have everything for your Etsy cover photo; from free background images to birthday banners, baby shower banners, Christmas banners, wedding banners, and more! You name it, we have it.
But you should also know that you can also upload your own photos and brand elements for a more personal touch!
Speaking of thousands of things to choose from, have a look at all of our beautiful font combinations, elements, and more!
Now that you’ve uploaded or chosen an image, you can begin to scale your image to the size of your Etsy cover photo and then start adding your text and elements.
You can edit the size, boldness, and color of the text to fit the style of your Etsy shop.
In my example, I’m going for an organic, feminine, and elegant look. So I’ll be using blush pink and white for my Etsy cover photo.
The color combination that you choose is completely up to you and what you sell. And, depending on what you sell determines the color palette you should use.
For more information on what colors you should choose for your business and which colors complement each other best in order to catch the eye of your clients, check out this article on Bannersnack.
So, as I was saying, adjust and scale the image to fit, add your own logo, and edit the text until you’re satisfied with your new design.
Once you’re finished editing, we’re ready to move on to the next step, and namely, saving and downloading your new banner.
Step 4. Save your banner to your computer
Now that you’re happy with the way you created your own custom, Etsy Banner, it’s time to save it to your computer.
Simply click the save button, then, go to your workspace, and click the download icon. You then select JPG, download it to your computer, and you’re done!
It’s really that simple!
If you don’t feel up to the task of making your own banner, feel free to use one of our already-made Etsy banner templates!
I’ll leave you some examples below. To use them, all you have to do is click on the image, and it’ll take you right into our editor.
Once in our editor, replace all of the details with your own and make it relevant for your business.
Go ahead! These banner templates are waiting just for you!
We have a variety of templates for your Etsy cover photo such as:
Etsy banner for beauty products
Etsy cover photo for wedding supplies
Banner template for organic produce
Etsy banner for jewellery
Etsy cover photo for accessories
Etsy banner for toys
Etsy banner for fine wine
Etsy banner for home decor
Banner template for home-made products
Click on any image above that suits your style best to begin the editing process!
Once you’re done editing, save your new beautiful banner to your computer, and we’ll be ready for step number 5.
Step 5. Upload your Etsy banner to your shop
Now I’ll show you exactly how to upload your new Etsy banner to your shop.
Pay close attention.
Go to Etsy and click on your profile icon.
Once you’ve selected your profile, click on “View profile”
Next, select “Visit your Shop”.
Now what you’ll want to do is click on “Edit shop”.
Now, select “+Banner” to begin the uploading process.
Select whatever size you chose when you first created your cover photo in Bannersnack, then click “Done”.
We’re almost finished!
Click on “Add photos” and select your banner from your computer.
Add and save your Etsy banner…
Your banner is now complete and you look like the true professional that you are!
What makes a good Etsy banner and tips on how to make a custom banner
Do you need more inspiration on making your new cover photo? Are you wondering what makes a good Etsy banner?
If you want some tips and tricks on what makes a good cover photo that will grab the attention of your clients, keep reading and learn about some key things to keep in mind when you are creating your banner. We’ll also go over some great examples to follow.
1. Make sure your Etsy banner is reflective of what you sell
Since your banner will be the main focal point of your profile the first thing your viewers will see, it’s important that they know what you’re all about.
For example, this shop has no secrets and displays exactly what they’re selling in their Etsy shop.
No questions asked. No hints.
As soon as you see this banner, you know what they’re selling.
If you focus on creating and selling one perfect item in your Etsy shop, then this strategy may be the one for you.
2. Pick a color scheme
As humans, we are first drawn and attracted to things by seeing them.
There’s just something so nice and calming about seeing things that match and fit together perfectly.
This is why you’ll see a lot of successful social media channels that post photos with matching filters applied to them.
You can adapt the same principle to your Etsy shop banner and the products that you sell.
Like this shop that sells photo filters for example. Everything coordinates perfectly and it just works. Beautifully, might I add.
3. Choose a photography style and stick with it
Another way to make your banner and Etsy shop look professional and visually pleasing is by choosing a way and style of photographing your products and maintaining that style throughout your entire items list.
For example, this shop sells plants. Every time they add a new product to their shop, they photograph it the same way as they did the others to maintain their personalized style.
The same idea can and should be applied to your banner and store.
4. Choose a font
After choosing a photo or background your banner, it’s time to add some text.
I recommend that you try to keep the text to a minimum. This is because a recent study showed that the attention span of a client is about 8 seconds.
We are constantly bombarded by ads and content, so it’s good to be forward, up-front, and keep what you’re trying to portray to a minimum.
Choose up to 2 or 3 fonts max for your Etsy banner and make sure that they match. Bannersnack offers some text presets that work perfectly together, so you can just choose one from there. It will really lighten your design workload!
Again, everything about your banner should be visually pleasing and encourage the potential-buyer to stay on your page.
Be enticing, and use fonts that reflect your business.
For example, if you’re selling things for kids, then use a playful font.
Or if you’re going for a more elegant look, try a font that’s a little something like this!
5. Add your name and logo for easy-recognition and brand association
Now for one of the must-dos.
Whenever you create an Etsy banner, always plug in your logo or any brand elements.
According to Action Card, a consumer will form their first impression about you within 10 seconds, but it will take 5-7 times of seeing your brand to really remember the logo.
So, you should be plugging your logo and name in anywhere on your profile that you can to start getting people to associate your brand with your products.
This step is very important, so don’t forget to plug in your brand and logo on your banner!
6. Replace or change your Etsy banner
If you think it’s time to upgrade or change your banner but don’t know how, just follow my lead.
Let’s say that you’ve changed or updated some of your products and you need a new banner. To update your banner, just go back to your Bannersnack Workspace, click on your original banner, and begin to update any and all of the elements you want.
Once you’re finished editing and downloading your new free Etsy banner, just go back to your Etsy shop profile, and select Edit Shop.
Now, let’s replace this Etsy banner with a new one.
Click on your Etsy shop Banner to access some options. In the top right corner, you’ll see a trash can icon. Click on the icon to remove the Etsy banner.
After clicking on the trash can icon, your image will disappear and now where your banner used to be, there will be a camera icon in the center of the banner space and it will say “Add an image”.
Click on the camera icon, find your new banner on your computer, upload it, save it, and you’re all done!
7. How to remove Etsy banner
In order to remove your Etsy banner, click on “Change Layout” in the top left corner.
Once you click on “Change layout”, you’ll see all the Etsy banner size options. Select the “None” option and then click on Done.
8. How to change Etsy banner size
If you want to change the size of your banner from a Mini banner to a Big banner or vice-versa, you’ll follow the same steps from above.
Select “Change layout” in the top left corner.
Now, Etsy will ask you what size banner you’d like to display. Select whichever one you are wanting to use and click “Done”.
Now, repeat the uploading process. Etsy will show you a blank canvas with a camera icon in the middle, where your banner will be displayed. Click on the camera icon to upload your new banner.
Add your new banner, save it, and you’ll be good to go!
Now that you know everything from how to create an Esty banner that’s absolutely perfect and stunning to how to change sizes, and everything in-between, I suggest you get to creating and really make yourself stand out of the crowd!
Remember, first impressions are everything. Let Bannersnack help you make an Etsy cover photo that will leave your clients in awe, and that will, in turn, help you increase your sales and have the happiest clients around!
Illustration by Anita Molnar