Before you begin to create a banner for a website, client or for your personal blog, you need make a plan of what your banner should include.
Just start brainstorming.
Think what message you want to send, for example, if you want to create a banner for a pharmacy you would think about colors like green, white, light pink. Try not to choose more than 3 colors on your banner and make sure are related to the brand that you’re representing.
After you have chosen what you would like to appear on your banner, you have to choose an image. All the time make sure your images are professional and high quality images that can be resized and you won’t see any broken pixels.
If you think of choosing a high quality image that is appropriate with your brand and fits perfectly on your banner, we recommend you to check TheAdStock.
Now let’s move on to your image theme. We have decide to create two banners and we’re going to show you how to edit an image to be related to a specific message that you want to send, theme or period of the year.
1. Autumn wine offer
Let’s say that you have an online wine store and you have to create a banner for your organic wine offer. Firstly, choose a pattern of colors specific to autumn like brown, yellow, orange or dark green. Add your image, text and buttons. Structure and place everything in the right order, make sure you add a call to action, also with a specific seasonal color.
Now add a filter by clicking on the image and select the color icon from the editor bar. Here you can play with the brightness and contrast if are too high and try to reduce the saturation and temperature, so you can balance the dark with the light. If you don’t like to customize your image, you can choose an effect that is related to the season. Some of these effects that you can apply inside Bannersnack for creating an autumn effect are: Faded, Sunset and Landscape.
2. Protect the forests – Start recycling
Let’s say that we have the government as a client for creating a Facebook ad about saving the nature and they offer a free guideline about how you should recycle and reuse recyclable materials.
When you think about saving the nature, you think about forest, trees, plants so we chose a forest with cutted trees as our background.
Add the text, symbols, in our case a recycling symbol and the call to action button. I suggest a pure color like white for our text, because there’s a sad image on background and I would like to create a bit of contrast between them.
Now let’s select the image and click edit image button in order to edit it. I’ve started by reducing the brightness since it’s a sad message, because we’re losing our natural and free oxygen provider. I’ve also added some highlights and shadows to create a dark area around the trees. There’s an effect that can help you retouch the image called Vignette. We select a darker color, adjust the midpoint and fade so our text can be emphasized easily.
We have ended up with another fantastic banner that sends a deep message and we received a high grade from Bannerscore.
Here is our work:
In conclusion, before editing your image try to get as much information as possible about the meaning of the banner, what message you try to send using it, what you want to attract and what you would like to generate. After that choose a related color pattern.
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