When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…
But how about placing your own banners on your own website? I’m talking about banners that lead to another page within your website. This way you could “advertise”…
- a promotion or a special offer,
- an article or any content you’d like your visitors to read
- a new product
- a newsletter or subscription
- your blog
Although these in-site banners can vivify your website and emphasize certain parts of it, you should use them carefully. That is because users have developed the so called “banner blindness”, which is the tendency to ignore banners. So my advice is, if you wish to opt for an in-site banner, make sure it doesn’t look like a “banner ad”. The best bet is to design it to be in tune with the rest of the website, so that it looks like valuable, on-topic content.