There is always something new coming up in the online advertising and Social Media World.And it seems like Facebook makes it to every single edition of #WeeklySnacks, be it by buying a new product on the market, releasing one or bringing updates to its existing ones. Google also made the headlines by announcing that it will be rolling out its new mobile-first index soon. Instagram grows bigger and bigger by adding a feature everyone felt the need for. Keep reading and stay tuned. We’ve got a feeling there are more news coming up soon!
Facebook’s VP of US public policy and chief privacy officer Erin Egan said that “discriminatory advertising has no place on Facebook.” this being a reason why Facebook recently removed the option that allowed advertisers to select or exclude certain ethnic groups when targeting an ad. “We are making these changes to deter discrimination and strengthen our ability to enforce our policies.”
Google is rolling out a new mobile-first index soon. What does this mean? That Google finally realized that people use their mobile phones more than desktops. Google says it has more mobile searches than desktop searches every single day, so introducing mobile-first index seems the right thing to do. Need more evidence that mobile is the future?
Instagram stepped up its game by introducing what everyone asked for Mentions and Links in Instagram Stories! Of course, Boomerang it’s an awesome addition too, not having to switch apps to post a boomerang on your story. To be even more in our attention, Instagram recently introduced vertical ad formats inside the app in order to offer more flexibility for advertisers creating on Instagram,
LinkedIn is testing a new way of advertising on its platform. InMail advertising is similar to email marketing, but the message is sent through LinkedIn’s own messenger. “The ability to send Sponsored InMails from credible, relevant senders has definitely contributed to the success of our campaigns,” states Richard McNeal, digital marketing administrator of George Fox’s University programs and a pilot program participant of LinkedIn’s Sponsored InMail.”
Pinterest appears more and more in our #WeeklySnacks. We love using Pinterest (and no, we’re not only women in our office!) and we welcome every improvements brought to the platform. “Pinterest’s engineers have been refining the app’s recommendation systems for years. It has taken new approaches, including employing artificial intelligence, a faster system for ranking, and localization of content.”
What we can say after this edition of #WeeklySnacks is that if you’re not on Social Media, you’re missing all the fun!