The seventh edition of #WeeklySnacks comes with brand new info from the online advertising world. Pinterest, Facebook, Instagram, Snapchat, – we’ve got something for each of the fans of these apps! No worries, we’re sure Twitter we’ll be soon back on our lists.
It’s Pinterest’s time to shine in the online advertising world. The platform is about to roll out three new types of promoted pins and new targeting possibilities. Don’t worry, even Pinterest has its eyes on Snapchat since it’s been rumored that we’ll soon be able to see a feature similar to Snapchat’s Discover on the platform. This is just a small part of the plans they have! Gotta keep an eye on it.
Instagram is slowly getting into the eCommerce world. We’re really excited about this news *starts saving money*
“This opportunity to have a product through Instagram that allows our customer—if she should choose—to shop directly from the piece of content seems like such an easy decision to make, and a customer-centric decision,” said Kate Spade’s CMO Mary Beech, Kate Spade being one of the brands that have the chance of testing the feature before hitting public audience.
Do you use Facebook on your phone? We bet you do. What else is there to be done when waiting in line or traveling by bus? Recent stats say that Facebook has 1 billion users accessing it on mobile. That’s more than half of its total users. Need any more proof that mobile is King?
If the previous article din’t convince you, this one will definitely accomplish that. “These numbers demonstrate the growing importance of mobile, showing us the increasing demand for digital video and search, available anytime, anywhere, in the palm of your hand,” said David Silverman, a partner at PwC US.
Snapchat fights back, but not regarding anything you’ve heard before like Stories or Discover. The app is about to introduce the ability to buy app-install ads through the API, feature that will make campaigns easier to manage. No wonder there is so little information about this news when Facebook has it’s eyes wide open.