Did you ever think where did General Foods, Pan Am, Polaroid or Compaq go?
What is creativity in advertising? A fitting question that I read in many interviews with creative people from advertising. The answer? One equally fitting.
We all have the responsibility to lead lives that aim to diminish the negative impact civilization has had on the environment. Of course the planet is going to be pretty much fine regardless of what we do. Many species however, including us, might not be.
Each day, in the digital industry, we are all trying to keep up with the latest trends. We follow the most influential people’s blog, we are present on (almost) all of the social networks and we always know what’s happening out there. We do this in order to create better content, to publish better ads, to make a bigger impact. We have to keep up, because we have to know what our audience loves and we have to offer it on a silver plate, in the best possible moment.
What Instagram achieved is simply amazing. They are the living proof that a simple social media website can connect more than 400 million users on a single platform. Imagine that everything started with a mobile network that allowed you to add filters on your photo.