I have a coffee cup in my left, my Mac in front of me and my iPhone in my right.
The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
One of the best practices in designing banner ads that convert is to experiment and test them. But how can you improve your design if you don’t have the right data and tools to understand the behavior of your banner ads? Don’t worry, we’re here to help!
If you ask a lot of questions, it doesn’t mean you’re a stupid person. It means that you are curious and you want to find out answers to help you create the best project you can. More than that, you want to know why this is the right way to go and how big or low the impact will be.
When we talk about banner ads, we think about the product that is sold as one that is priced small to medium. Rarely, expensive goods would be advertised with the old-fashioned banner ad. But creativity has no limits, and you can experiment in any industry – even in the car industry.
Every brand has a personality and every marketer/designer should know how to speak its language without using any words. Easy, right? But branding is a full-house game constructed around conveying a message, building experience and constructing a relationship with the audiences.
Why would you settle for an almost-good banner ad instead of an awesome one? You can outrun your competition if your banner ad design outruns his. There are certain steps in this process and after we’ve covered the first one, it’s time to take a step further.
For some of you, writing a text on a banner ad is an easy thing. Just write the headline including the subject of your banner ad (maybe you sell a product, tell about a conference or say something cool about an ebook) and then insert the image and add a contrast CTA button.