The web gets updated with more than 2 million blog posts every single day. Yours will get buried under as a failed attempt, unless you make sure to steer clear of these blogging mistakes. Your blog post is bound to fail…
If It has No Purpose
Every blog post you write should have a purpose. Is it to announce the launch of a new product? To get a backlink from a high authority blog? To educate your audience on the benefits of your services? Whatever it is, make it your first priority to figure it out. Without a well-defined purpose or an objective, you wouldn’t know what to achieve with your blog post.
This would result in a blog post that would fail to generate any positive outcome for you.
If It doesn’t Resonate with the Target Audience
If you don’t know who you are writing for, your post has no value.
You need to have some knowledge of your target audience to create content that would grab their attention and generate engagement. Before you choose a topic, do your research on the challenges, goals and needs of your target audience first. This way you’d be able to come up with content that would add more value to your readers.
If It has a Misleading Title
The title of your blog post should directly convey to the reader what the blog post is about. If your title says one thing, and the content of the post relates something else, you might as well ask the reader not to read any further.
When writing the title, the two key things you need to take into consideration are benefit and curiosity. What benefit would the reader have from reading your blog post? And how can you convey it to the reader in a way that would generate curiosity? First, create a short title that simply covers the benefit of your blog post. Then tweak it with power words to boost the effect it would have on your readers.
If It Starts with a Boring Introduction
The purpose of your post’s introduction is to retain the attention of the reader who, enticed by the title, has decided to view your post. A successful introduction should compel the reader to dwell further into the post.
In such a context, the introduction shouldn’t be that long. Keep it short and start with,
- An interesting fact or stat
- A brief anecdote
- A question that grabs the attention of the reader
- A quote from a credible source
If It has an Inappropriate Tone
The tone of your blog post should be based on the audience you are targeting. For an example if you are using a way too casual tone to talk to an audience of academics, you would end up offending them.
You may not have to alter your tone if you are writing on your own blog, but if you are reaching out to another blog, do your research on its target audience to decide on an appropriate tone and style to use when writing.
If it Covers a Wide Area
Remember? More than 2 million blog posts are added to the web every day. If you are to stand out (in your niche) you need to come up with something unique.
To do this, avoid writing on general topics that require you to cover a wide area. Specialize on one part of it to increase the value of your post. For example if you are interested in writing about blogging, write about blogging mistakes or blogging best practices.
If there are More than 2 Links per Paragraph
To an engaged reader, a link is a distraction.
Keeping that in mind, you need to limit the number of links you include within your post, whether it is to highlight a credible source, to make it easy for your readers to navigate through your site, or to generate backlinks.
If there are More than 4 Sentences a Paragraph
Lengthy paragraphs are a turn off for online readers, who might be reading your post on a mobile device. The more you make your post scannable and keep adequate whitespace, the more it would appeal to the online reader who has a shorter attention span.
Limit a paragraph to maximum 4 sentences.
If It Has Vague Subheadings
While it is important to break off a blog post into several sections (especially if the post is a lengthy one), separating them with vague subheadings will cause the reader to lose interest.
At every point on your blog post, you need to give the reader a reason to keep going; make your subheadings clear and enticing so the reader would continue to read your post.
If It Doesn’t Have a Good Conclusion
80% of readers won’t get to the conclusion of your post, but those who do are the ones who actually share it or comment on it.
Any quality blog post should have a decent conclusion that sums up the key message of the blog post. In addition it could be used to
- Motivate the reader to take action
- Request the readers to share their opinions
- Encourage the readers to share the post via their social media channels
If It Doesn’t have any Images
Blog posts with visuals gets 94% of more views while those that lack visuals scare off most of the online readers.
When writing look for data that can be better conveyed through visualization – be it an image, graph, flowchart, video, GIF, infographic etc.
If It Doesn’t Have Bullet Points
Just like subheadings, bullet points help further break down your lengthy post into scannable sections. The average online reader prefers these; whenever you can list down a set of information, take the opportunity to convey them in bullet points.
If It is Not Optimized for Search Engines
Optimizing your post for search engines is essential to get your post ranked for the right keywords. Properly optimize your post by
- Adding the focus keyword or variations of it in the page title, an appropriate number of times in the body, in image alt-text, link, etc.
- Add reference links to credible sources to indicate that you have done your research properly
If It Consists of Grammar Mistakes
If your post consists of grammar, punctuation or spelling errors, it will decrease the credibility of the post.
Once you finish writing, take time before your proofread your post prior to publishing. A clear mind and a fresh pair of eyes always help detect the errors. You can also use a software like Grammarly to automate the process of proofreading.
If It Contains Plagiarized Content
Among these blogging mistakes, this one screams “fail” the loudest. It’s never recommended to steal content from other sources, as it may not only affect your status as a writer, but it’s breaking SEO rules.
Always link back to a source if you refer to it; in fact linking back to credible source is considered a good practice by SEO experts for it indicates to both search engines and the readers that you’ve done your research properly.
Next time when you write, take time to check if you’ve made these mistakes in your blog post. And then analyze your content to see what works for you best; which topics, which tone and styles, which images generate the most likes, shares, views, comments or inbound links. These metrics can help you create far more effective content in the future.
About the Author
Amanda Athuraliya is the communication specialist/content writer at Cinergix, the team behind the development of Creately Org Chart Software. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.