Infographic: The ABCs of Visual Ads That Work

They say an image is worth a thousand words, so we thought, why not give our marketers, designers and advertisers an ABC to guide them through visual creation?

It is the utter most important aspect of our strategy – to have a great visual imagery that is attractive, interesting, important for the audiences and most important – converts.

But as professional and sophisticated our jobs are, we all need some tips and tricks to refresh our knowledge base. Like this ABC infographic we worked on that captures the most important concepts you need to know about visual ads!

 

Click on the image below to see a larger view:

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Enjoy and share in our comment section what else you would add!

 

A – Attention 

[Tweet “First and foremost, your banner ads need to attract the user’s attention.”]

B – Brand 

Trust is of the essence.

[Tweet “Use your brand elements (logo, colors) to build trust.”]

C – Call-To-Action 

Calls to action are mandatory, they fill in the gap between the value proposition and the next steps down the conversion funnel.

[Tweet “Call to action fill the gat between the value proposition and the nest step in conversion funnel”]

D – Design Match 

Confirm that your landing page transmit what your users expects to see when they click on your visual ad.

[Tweet “Design Match keeps your design consistent both visually and content-wise.”]

E – Empathy 

All great ads have this in common: they all speak to the users. Empathy helps you understand your target audience, what makes them tick and what they respond to.

[Tweet “Empathy helps you understand your target audience”]

F – Frequency 

Showing your ads too often is wasted money and annoyed users.

[Tweet “Control how often your target audience will see your ad.”]

G – Goal 

Set a clear goal so you know how your ads are performing against your objective.

[Tweet “Set a clear goal so you know how your ads are performing”]

H – Headline 

Along with images and design, headlines are key for attracting attention. 

[Tweet “Create a simple, effective headline for your ads.”]

I – Images

The brain perceives visual information 60,000 times faster than text. 

[Tweet “Choose eye-catching, professional and clear images for your ads.”]

J – Joke 

[Tweet “Don’t shy away from using humor in your ads, if appropriate.”]

K – KPI 

Know your metrics so you know where you stand. 

[Tweet “Before you start your campaign, select the most relevant metrics for your objective.”]

L – Landing page 

It’s almost as important as the visual ads. Landing pages need to reflect the promise your visual ads made. 

[Tweet “Create landing pages that mirror your banners as much as possible.”]

M – Measurement 

This is how you know how well your visual ads are performing. 

[Tweet “Measure what matters to see how you’re doing against your objectives.”]

N – Native ads 

Ads that fully match the look and feel of the website or the platform they appear on.

[Tweet “Use ads that fully match the look and feel of your website”]

O – Optimization 

Visual ads don’t work on a set it and leave it basis. 

[Tweet “Optimize constantly your visual to get the results you want.”]

P – Pixel perfect 

Sloppy design will make your ads look unprofessional. This is why we recommend you to try our HTML5 banner maker. 

[Tweet “Make sure that everything in your ads are in place, no jagged edges or blurry images.”]

Q – Quality

Quality images, good copy, proper alignment – all those allow you to build trust with your target audience.

[Tweet “Quality images are important because they can communicate easier the story behind a brand”]

R – Return on Investment 

Return on investment allows you to evaluate how efficient your ads are by comparing the invested budget and the total amount your ads brought in.

[Tweet “Return on investment allows you to evaluate how efficient your ads are”]

S – Simple 

Overcrowded visual ads make text hard to read and might deter users from taking action.

[Tweet “Respect the CRAP design principles and keep ads simple.”]

T – Target audience 

You can create the coolest ads, but if you’re showing them to the wrong audience, you won’t see any results. 

[Tweet “Think about your target audience and make sure you know how to reach them.”]

U – Understandable 

Use clear images and professional, and text that can be easily read and understood.

[Tweet “Good visual ads are easy to understand.”]

V – VIEW THROUGH 

View through conversions allow you to track results for users who saw your ads. 

[Tweet “Measure the full impact of your ads, tracking both click through and view through conversions is necessary.”]

W – Why should I click?

The number 1 question your ads need to answer.

[Tweet “Give your users a reason to click or at least something they can easily remember you by.”]

X – The AdChoices X

The small sign in the top right corner that allows users to opt out of receiving specific ads and to report ads that cover page content.

[Tweet “X is the small sign in the corner that allows users to opt out receiving specific ads”]

Y –  You 

The best ads create an amazing experience for the end user, not for the business owner or marketer.

[Tweet “Your ads are not about you. They are about your target audience. “]

Z – Z tons of patience

Overnight success doesn’t happen in real life, and it doesn’t happen with visual ads either. 

[Tweet “You need time and patience to test, test, test to get good results.”]