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Advertising

Advertising plays a big role in a companies online presence that’s why we constantly write about everything related to online advertising.

how to create a landing page for your campaign

How to Design a Landing Page for your Banner Ad Campaign

More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.

Mastering online advertising takes years, and above all, hundreds if not thousands of campaigns. Launching an online campaign is a team job, and it requires constant communication. From finding a creative concept to designing banner ads and then setting up a landing page, all the elements must be in-line with the main idea and objective.

emotional advertising examples

11 Emotional Advertising Examples Most Used by Brands

Everyone knows that emotional marketing is difficult to do right. Marketers tend to focus on conversion rate, impressions, bounce rates, and bids, and we forget about the emotional appeal in the advertising.

According to the research from PsychologyToday, people respond to the emotional part of the ads a lot more than the text itself.

On the other hand, ads that convey strong emotions often go viral and produce awesome results. The study from HubSpot revealed that the most-shared ads relied on emotional content, including happiness, friendship, and inspiration.

free social media templates- Facebook, instagram, twitter, youtube, pinterest

The FREE Social Media Templates Pack You Need To Take Off

Stop improvising and start using professional graphics!

Your presence here means that you’ve had enough with improvising on Social Media and have finally acknowledged the importance of high-quality promotional materials. Like many, you’ve postponed investing in better-looking visuals, for a long time. Hiring a dedicated designer for your Social Media posts was never on top of your priorities list. Somehow, you have your own marketing plan and manage a social media content calendar to show up on Social Media every day with recycled materials from other “more important media” or with “borrowed” images. But the sad truth eventually hit you with every monthly analytics report: low engagement rates, a handful of page visits, a stagnant number of followers and non-existent conversion rates.

banner CTA Button design

20 Cool & Clickable Banner Button Designs – Big Brands Inspiration

With so many details to consider when creating a banner ad, button design may seem like a rather unimportant aspect. After all, it’s just a button.

Well, seasoned designers may have something to say about this. Actually, they strongly emphasize the importance of button design in online banners, because they are essential elements of interaction design. The placement, color, size, and call to action of a button may or may not entice people to click an ad. Thus, the success of a campaign can hang on a tiny thing like button design.

Photo slideshow examples

25 Photo Slideshow Examples in Web Design To Boost Your Creativity

The photo slideshow trend has been around for over 10 years in web design, but the technology behind it has evolved quite a bit in the last few years.

In 2018, HTML5 sliders are all about oversize pictures, creative motion animations, and bold color. Since above the fold content became a proven way to hook your audience at first glance, engage and convert, many of the biggest brands around use the trend.

cool and easy to create animation effects for banner ads

Animate & Activate With Easy-To-Create Animation Effects For Ads

As a designer (or aspiring designer) working in the advertising industry, you must stay up-to-date with the latest and coolest ads trends and animation techniques.

Given that the web is the fastest evolving organism on Earth and that Google Ads are continuously changing their requirements for ads file formats and sizes, you (and all of us) must keep up, explore and master new ways to craft web ads that fit the standards and impress the audience.

finest hand writen fonts for advertising

The Finest 50 Hand Lettering Fonts

Hand lettering fonts can add so much character to an ad’s design. From handwritten brushed fonts to romantic and elegant lettering, these fonts can emphasize a headline’s meaning, make it sound friendly, funny or alluring. As a designer operating in the advertising industry, you need expressive fonts to complement your designs and increase the ad’s chances to engage and convert.