Browsing Category

Marketing

Digital Marketing now more than ever plays a big role in our society, and it shows no signs of slowing down. Learn what works and what does not from the best in the industry.

Why Print Advertising Should Be Part of Your Marketing Mix

When was the last time you actually read a brochure, a flyer, or a leaflet

Chances are that you got used to ignoring these type of marketing materials, especially when they are handed to you on the street.

This has happened mainly because, over the past few years, the business environment shifted towards digital. As a result, more and more companies are pouring money into digital marketing every year. 

persona template display ads

Maximize Online Conversions With User Targeted Display Ads

It’s time to put into practice what we’ve already learned. You have all the data in your hands, you have to learn what to do and how to do it, in order to maximize your online conversions. First thing’s first, contour your buyer persona. Let’s see how a buyer persona should look like and how to target your display according to a customer-centric marketing strategy.

create buyer persona

How To Create Your Buyer Persona In 5 Easy Steps

Building your buyer persona requires a lot of effort and is a very complex process. However, buyer persona represents the basis of the pyramid, in a customer-centric marketing strategy. Thus, you might find yourself starting very driven and motivated, and eventually get overwhelmed and lose focus. Say no more! We’re here to help you out. Check out the following 5 steps and contour your personas as easy as do-re-mi.