LinkedIn banner

LinkedIn Banner: How To Optimize Your Profile to Earn Website Traffic

Social media in general and LinkedIn in particular, are proven effective channels to conduct content marketing and direct marketing as well.

Small business owners, professional individuals and big companies alike are using LinkedIn banners, articles and pages in order to communicate with their followers and fans and at the same time, to attract more people and spread the word about their brands, values, businesses and so on.

Native Advertising

How to Use Native Advertising If You Have a Small Business?

Native advertising is a concept that at least during the past few years, got into the mainstream and it seems to be on everyone’s lips. Marketers and advertisers continue to invest time and money in it and it seems to work, at least for now.

How effective are these types of ads and how can they be integrated into small business’ marketing/advertising strategy? With this article, I am going to try and answer these questions and shed some light on the entire concept.