What Marketers Need to Know About Targeted Banner Advertising and Privacy
As we all know, targeted banner advertising is the use of banner advertisements, served to particular site visitors or categories of visitors.
As we all know, targeted banner advertising is the use of banner advertisements, served to particular site visitors or categories of visitors.
How much time do you spend creating an animated banner ad? Maybe 5 or 10 minutes (if you are a pro designer) or maybe 20 or 30 minutes (if you are a marketer that has been asked to design an animated banner ad).
We hear about multichannel marketing all the time, but we can’t pinpoint what multichannel is and what it should be.
Moreover, this one of the most overlooked topics in advertising, and apparently, this is embraced by hardcore marketers and advertisers only.
How much do you know about your target audience when you do a banner advertising campaign?
When you’re running a business, asking “Why?” is a critical component of your marketing process.
People won’t be able to guess what makes your products/services stand out against your competitors, which is why you need to tell them why they should choose you.
Before you get down to actually creating your banner ad, let’s see what is a banner ad.
It’s a fact: the human brain processes visual information 60,000x times faster than text. That’s one of the reasons why images can help you build a stronger case and deliver a much more persuasive message in your banner ads.
Do you want to know what are the banner ad design best practices?
A banner ad without a call to action is an open loop.
Your customer will see the ad, but is highly unlikely to take an action unless prompted to.
Good design looks simple, smart and effortless.
Good design follows these 4 graphic design principles.