Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years.
They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility.
We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends.
The collective attention span has drastically decreased in the last few years due to the digital information overload, a study by the Technical University of Denmark suggests. Consequently, more and more consumers are becoming immune to ads.
Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing?
Maybe a decade ago, that would have been the only option. But nowadays, video is everything.
Building and continually using a creative workflow should be at the base of any successful business.
While it can be claimed that the creative process does not need structure and rigid rules, most people would disagree with that.
Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere.
Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more.
Typography is everywhere.
Whether we acknowledge it or not, we see it in every material that has text in it, from newspapers to blogs, advertising, infographics, or art.
This goes beyond being a simple or random arrangement of letters—it’s an art that helps brands make a statement.
Creating something visually pleasing does require a fair amount of talent and inspiration, but it’s not as subjective as we’re often led to believe.
While tastes differ, human perception is programmed at a primal level to notice and admire harmony, whether it’s the sound of music or the shapes and colors that surround us. Social media colors are no exception.
Whether we realize it or not, empathy plays a huge role in all of our lives and experiences, especially when it comes to creative work.
It shapes our perception and our approach to work, relationships, and expectations.
Leaders realize that in order to prosper in this fast-paced business environment, collaborative innovation is vital. To achieve that, creativity and collaboration need to go hand in hand.
Creativity is hard to define because everyone most likely has their own thoughts on what it means.
It’s easy to lose track of time when you’re feeling inspired and start getting absorbed into the process of creation.
But it can be a trap, especially when you’re on a deadline.
I think we can all agree that creating your own lines and arrows from scratch in InDesign or Illustrator, eats up a lot of time that we, designers, often don’t have.