Welcome back to the Drag & Drop Show!
Design and art are two concepts that have been used together for so long that separating them is an often-overlooked affair. While many designers adhere to the: “beauty sells” policy and put all their efforts into mastering the visual realm, there’s still a question that stands above all others in the advertising world: “What sells better, art or design?”.
Welcome to the Drag & Drop Show!
In today’s episode, John Biggs, our host, breaks down some hot design topics with Don Twine.
Don is a Senior Digital Graphic Designer at Sinclair Broadcast Group, a leading media company and provider of local sports and news. Founded in 1986, the company boasts around 191 television stations, in 89 US markets, producing and delivering content via multiple platforms, including the digital environment.
With digitalization reshaping the face of most industries, one could assume that the greeting card industry is slowly dying or falling short of money, but this is not at all true. Americans alone buy about 6.5 billion greeting cards per year.
Despite all the email and messaging alternatives, greeting cards are still around, more personalized and hip than ever.
You may find yourself putting lots of effort into creating the perfect real estate ads, using beautiful visuals and strong call-to-action phrases. You set a budget and place them on the right channels, and then you wait. Time goes by, but at the end of the campaign, the results are not bad, but not what you had in mind either.
Have you ever wondered what makes real estate ads more efficient?
With so many big real estate players with million-dollar funds and dedicated marketing resources, you can find yourself wondering what are your actual chances of selling that house. As a local realtor, you have several advantages to these industry giants, and all of them are linked to your real estate marketing strategy and personal brand.
Imagine that you are driving by a 14-foot tall billboard that’s facing the wrong way of the road. As a marketer, you think: “Who in their right mind would throw money away on ads that people will never see?”.
Though it’s pretty easy to notice if something is off with real-life billboards, things can get a little complicated with digital ads.