If you’re into data and analytics like all digital marketers, you love insights. Of every kind. About your audience: who they are, where they come from, what devices they use. You also love website insights: how do users navigate your site, what pages bring in the most, top referring websites, and how visitors find your site.
Google “PPC optimization,” and you’ll get a whopping 2,320,000 results. That’s quite a lot of information to go through.
And there are countless variations on the theme: “PPC optimization techniques,” “PPC optimization strategies,” and so on.
A lot of PPC managers might shy away from selling display advertising campaigns. With an 0.07% worldwide average CTR, it’s not hard to understand why.
A wise man once said that inspiration exists, but it has to find you working.
There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular, to begin with, even harder.
What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.
Whether you want to start running display ads to get more customers or whether you want to start retargeting on the Google Display Network, you need to create specific ads. With this Google display ad guide you will find the answers to your questions:
Part of what makes online display advertising interesting is the fact that it allows you to track performance. That and many ways in which you can get granular with the details on who you want to show your display ads to. But more on that another time.
For marketers, advertisers or for anyone running a business, time is the most precious resource. You can’t get it anywhere.
The banner ad turned 20 in October last year. Along the way, many have praised its death countless times and others have publicly expressed their disdain.