How to Design Animated Banner Ads
How much time do you spend creating an animated banner ad? Maybe 5 or 10 minutes (if you are a pro designer) or maybe 20 or 30 minutes (if you are a marketer that has been asked to design an animated banner ad).
How much time do you spend creating an animated banner ad? Maybe 5 or 10 minutes (if you are a pro designer) or maybe 20 or 30 minutes (if you are a marketer that has been asked to design an animated banner ad).
How much do you know about your target audience when you do a banner advertising campaign?
Before you get down to actually creating your banner ad, let’s see what is a banner ad.
It’s a fact: the human brain processes visual information 60,000x times faster than text. That’s one of the reasons why images can help you build a stronger case and deliver a much more persuasive message in your banner ads.
Do you want to know what are the banner ad design best practices?
A banner ad without a call to action is an open loop.
Your customer will see the ad, but is highly unlikely to take an action unless prompted to.
Good design looks simple, smart and effortless.
Good design follows these 4 graphic design principles.
Truth is, people hate banner ads.
Users hate them because banner ads interrupt them while they’re browsing. Designers hate banner ads because they’re small and there’s little room for creativity. Marketers are not crazy about them either, because they think they’re not that effective.
Let’s face it, there is something wrong about today’s display advertising and we need to fix it. Some of us are saying that banner ads are dead, some of us are saying that display advertising isn’t working and some of us just don’t care about it.
Some might say that display advertising is a limited industry. You can’t be very creative and also you can’t do campaigns like you could do on social media or big projects like you are doing with content marketing.