Bannersnack Ad Talk – “Test and compare the results” via Ted Rubin
Our today guest at Bannesnack Ad Talk is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators and in March 2009 started publicly using and evangelizing the term ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database
