The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
“Success” is a very complex word. Even if we talk about success in the digital advertising world, social media marketing or traditional marketing. And it depends on so many variables such as: place, time, money, people and brand.
In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.
An effective banner ad campaign owes its success to brilliant strategy, targeted audience & media placement and to great banner design.
In fact, banner design has the power to gain users’ confidence and prompt them to click the ad or not. That’s why this step should be treated with more attention.
Digiday is one of my favorite digital marketing/social media online publisher, and I recommend it to every marketer, social media marketer, and business owner to check it every day.
As we all know, targeted banner advertising is the use of banner advertisements, served to particular site visitors or categories of visitors.
How much time do you spend creating an animated banner ad? Maybe 5 or 10 minutes (if you are a pro designer) or maybe 20 or 30 minutes (if you are a marketer that has been asked to design an animated banner ad).
We hear about multichannel marketing all the time, but we can’t pinpoint what multichannel is and what it should be.
Moreover, this one of the most overlooked topics in advertising, and apparently, this is embraced by hardcore marketers and advertisers only.
How much do you know about your target audience when you do a banner advertising campaign?