For some people branding means a logo on a business card, the attitude of an employee, a service that distinguishes the company or simply a company’s lifestyle (I’m not talking about personal branding, I don’t believe in that). But for me, branding means development.
For marketers, advertisers or for anyone running a business, time is the most precious resource. You can’t get it anywhere.
Today we have a guest post by Bogdan Albulescu who is the founder and Art Director of The 4Th Floor branding & webdesign studio. Bogdan graduated Psychology and he is a self taught designer.
One of the biggest challenges faced by the digital advertising industry (and businesses that depend on the digital ads for growth) is viewability. According to the latest data, a good chunk of ads that are displayed are not really viewed by web users. Out of those that are seen, only a small percentage lead to clicks and ultimately conversions.
For today we interviewed a designer who was born and raised in China and who made a splash with his special attention for negative space, as shown in his branding for The Museum of The Moving Image, inspired by chopped frames of film strip. You will read on the top of his website:
The banner ad turned 20 in October last year. Along the way, many have praised its death countless times and others have publicly expressed their disdain.
After interviewing 10 specialists from different domains, we created a beautiful Slideshare presentation, which you really need to check out right now, and we realized that we want to continue with this project on our blog.
So, it happens sometimes. You’ve learned how to make a banner, created and uploaded it to your online advertising campaign and you wait for the approval.
It’s that time of the year again. The time to make plans, revise what worked and what hasn’t, make plans and commit to doing better. To some extent, it’s every marketer’s day to day mindset.