Rich Media Banners

In a previous post we saw what an interactive banner ad looks like. Now it’s time to figure out what a rich media banner is, ’cause advertisers are rightfully crazy about them: they work much better than the conventional ones.

Banner ads…

You hate them. I hate them. Humans hate them.

They flare, blink, flash, spark, flicker, change color, expand, pop-up, pop-in, pop-under, roll over, dance, roar, scream and howl.