This is at least what a new study on banner advertising effectiveness says.
When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…
For marketers who want to start an online ad campaign and for the ones that already did but are not sure about its success, the Online Publisher’s Association (OPA) released a new study. It is called “The Silent Click: Building Brands Online” and confirms the fact that display ads create brand awareness.
A company wants to promote itself or its product, a nonprofit organization wishes to promote its program, a political candidate wants to promote her image etc. These are all common examples of advertisers.
Looping banners are flash or GIF banners that play their animation over and over again.
They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.