What about copywriters, marketing managers, CEOs, bloggers, freelancers, students or baby boomers?
In a previous post we saw what an interactive banner ad looks like. Now it’s time to figure out what a rich media banner is, ’cause advertisers are rightfully crazy about them: they work much better than the conventional ones.
A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.
We’re going to start a 3-post series about the three main banner types: flash, gif banners and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds).
Some say banner ads don’t work so well. And that, at least to some extent, is true. There are many reasons why they don’t work, and almost always is your fault, dear marketers.