Who should make flash banners?
Flash programmers?
Maybe designers?
What about copywriters, marketing managers, CEOs, bloggers, freelancers, students or baby boomers?
Flash programmers?
Maybe designers?
What about copywriters, marketing managers, CEOs, bloggers, freelancers, students or baby boomers?
In a previous post we saw what an interactive banner ad looks like. Now it’s time to figure out what a rich media banner is, ’cause advertisers are rightfully crazy about them: they work much better than the conventional ones.
In a previous article we talked about banner standard sizes, one of the most important metrics in banner advertising.
The most significant metric regarding banners is the banner ad size, measured Width x Height in pixels (px).
Yes, I am as surprised as you are. Google is changing. The way we search is changing.
A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.
Advantages:
We’re going to start a 3-post series about the three main banner types: flash, gif banners and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds).
Some say banner ads don’t work so well. And that, at least to some extent, is true. There are many reasons why they don’t work, and almost always is your fault, dear marketers.
You hate them. I hate them. Humans hate them.
They flare, blink, flash, spark, flicker, change color, expand, pop-up, pop-in, pop-under, roll over, dance, roar, scream and howl.