How can you grab the attention of your audience and make your ads stand out from thousands of others?
By using the right advertising appeals.
There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals.
There’s a popular meme with a picture of Abraham Lincoln and a quote that reads:
“Don’t believe everything you read on the internet just because there’s a picture with a quote next to it.”
It’s funny and so true at the same time.
Throughout this entire season of Drag & Drop, we’ve had amazing female guests from a variety of industries – such as Brittany Berger, Tiffany da Silva, Meg Lewis, Lisa Glanz, Kaleigh Moore, and Hillary Weiss – who truly embody the whole spectrum of empathy.
You probably know by now that YouTube is the second largest search engine after Google.
In 2019, the video streaming platform had approximately 1.68 billion users and 2 billion monthly unique users.
These stats alone make YouTube a desirable advertising platform for any business that wants to boost its visibility.
Posters have been commonly used in advertising since the early 18th century, which stands as testimony to just how popular they’ve been throughout the years.
They are extremely versatile, eye-catching, stand out from a distance, and can be used strategically to boost your brand’s visibility.
We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends.
The collective attention span has drastically decreased in the last few years due to the digital information overload, a study by the Technical University of Denmark suggests. Consequently, more and more consumers are becoming immune to ads.
Imagine wanting to say something important to someone, in a fast but captivating way. Would you do it in writing?
Maybe a decade ago, that would have been the only option. But nowadays, video is everything.
Building and continually using a creative workflow should be at the base of any successful business.
While it can be claimed that the creative process does not need structure and rigid rules, most people would disagree with that.
Posters are one of the earliest forms of advertising, and it’s clear that they’re not going anywhere.
Whether they are printed or used in the digital space, posters are ideal for promoting everything from food delivery to movies, events, fundraisers, school projects, and more.