Last updated: June 2018
There comes a time in every designer’s life when they have to create an animated banner ad.
Looping banners are flash or GIF banners that play their animation over and over again.
They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.
A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.