More than 50% of the overall success of an online advertising campaign comes from the landing page used for the promotion. To put it more specifically, success/failure depends on how optimized the landing page is.
“Success” is a very complex word. Even if we talk about success in the digital advertising world, social media marketing or traditional marketing. And it depends on so many variables such as: place, time, money, people and brand.
An effective banner ad campaign owes its success to brilliant strategy, targeted audience & media placement and to great banner design.
In fact, banner design has the power to gain users’ confidence and prompt them to click the ad or not. That’s why this step should be treated with more attention.
In the last twenty years, the online changed the marketing experience both for the marketers and customers.
Since the birth of the banner ads in 1994, the marketing world took a dramatic turn to the online. When Google introduced search engine ads and Pay Per Click in 2004 – the concept, style and strategies to get customers reinvented the online interaction.
If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner?