There is a lot of talking around banner design and banner advertising. In this article, we will show you how banner advertising works.
Call it whatever you want, but banner ads are not dead and they won’t go away. Even if we talk about traditional display advertising, video banner ads, animated banner ads, social media ads or or any other kind of visual ad.
The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.
Let’s face it, there is something wrong about today’s display advertising and we need to fix it. Some of us are saying that banner ads are dead, some of us are saying that display advertising isn’t working and some of us just don’t care about it.
If you ask a lot of questions, it doesn’t mean you’re a stupid person. It means that you are curious and you want to find out answers to help you create the best project you can. More than that, you want to know why this is the right way to go and how big or low the impact will be.
When we talk about banner ads, we think about the product that is sold as one that is priced small to medium. Rarely, expensive goods would be advertised with the old-fashioned banner ad. But creativity has no limits, and you can experiment in any industry – even in the car industry.