How much do you know about your target audience when you do a banner advertising campaign?
It’s a fact: the human brain processes visual information 60,000x times faster than text. That’s one of the reasons why images can help you build a stronger case and deliver a much more persuasive message in your banner ads.
Truth is, people hate banner ads.
Users hate them because banner ads interrupt them while they’re browsing. Designers hate banner ads because they’re small and there’s little room for creativity. Marketers are not crazy about them either, because they think they’re not that effective.
There were and still are a lot of rumors saying banner ads are dead and that banner ads are losing their place in the industry and nobody is using it.And maybe they are right. But let me ask you something: What exactly is a banner ad?