What marketers experience in the digital game today is a constant evolving rule-changer and adaptation “Tom & Jerry” game.
Officially, we live at the peak of the information era, with over one trillion pages on the Internet. Let me put it in numbers — 1,000,000,000,000 pages.
Are you a designer in the field of branding and you have to put together an identity guideline for a brand? Then you should know that a good brand is like a watch: it’s made up of lots of little parts that work together to make the whole function properly.
Have you ever felt that you have a great idea and you need just a bit of help to make it happen? Or just that sometimes you would benefit from having another partner in your team so you could share the good and the difficult parts of the project?
rebrand = /riːˈbrænd/
verb
(transitive) to change or update the image of (an organization, service or product)
– simply said by dictionary – but actually, this process in depth analysis will show you that it’s not that simple.
For some people branding means a logo on a business card, the attitude of an employee, a service that distinguishes the company or simply a company’s lifestyle (I’m not talking about personal branding, I don’t believe in that). But for me, branding means development.
Today we have a guest post by Bogdan Albulescu who is the founder and Art Director of The 4Th Floor branding & webdesign studio. Bogdan graduated Psychology and he is a self taught designer.