Browsing Tag


The Importance of Branding in the Banner Ad

The importance of branding in (the right) banner ads

Today we have a guest post from Mako Lehel Mor founder and designer of BrandMor. He graduated Art Direction in advertising, but soon Lehel has discovered branding and specialized himself in that discipline. Over the years (10 years in branding) he collaborated with national and international clients delivering a relevant and engaging communication strategy for them. Besides BrandMor Lehel is collaborating with Ampro Design Consultants a leading branding agency in Romania.


A problem often found with brands that communicate

At one point a big problem was that brands weren’t communicating with the client, never answered questions and wouldn’t react efficiently and in time. All these problems were solved by hours and hours of discussions, hundreds of events organized, dozens of written books, hundreds of training hours and a new wave of communicators brought into the market.