Have you ever considered advertising your business on Amazon?
The ad block sits at the same table with brands, publishers, advertisers, and marketers. There is a rumor saying that they want to conquer the digital world in order to make it a better place for the user. But the brands, publishers, and advertisers are not on the same side.
Some might say that display advertising is a limited industry. You can’t be very creative and also you can’t do campaigns like you could do on social media or big projects like you are doing with content marketing.
Heatmaps are the new black — and my favorite joke about it is that at a bar I would love to have a heatmap to see who is looking at me, when and where specifically. But in advertising and marketing – oh, boy!
Why would you settle for an almost-good banner ad instead of an awesome one? You can outrun your competition if your banner ad design outruns his. There are certain steps in this process and after we’ve covered the first one, it’s time to take a step further.
Before I will cut deeper into the subject of designing a banner ad, I would like to clarify something about banner advertising. In this part of the digital industry,
[Tweet “your banner ads are the defining elements of your marketing strategy’s success.”]
A lot of PPC managers might shy away from selling display advertising campaigns. With an 0.07% worldwide average CTR, it’s not hard to understand why.
But good PPC marketers won’t take industry benchmarks as an excuse. They know they can achieve performance with display ads.