There is a lot of talking around banner design and banner advertising. In this article we will show you how banner advertising works.
It’s known that WordPress won’t allow users to post flash content on their platform, unless they host their blogs elsewhere. However, there are a few exceptions; WordPress allows you to post *some* flash content, things like YouTube or DailyMotion videos.
What I’ve discovered is that WordPress allows you to post many other kinds of flash banners and content on your blog.wordpress.com blog, including SnackTools widgets like banners and music playlists. You only need Gigya.
Read more here.
*Disclaimer: We decided that we’ll be focusing on developing more HTML5 features and disconnect the Flash editor. Find more info about this here. Please feel free to contact us if you need further information or have any queries about our product.
ActionScript 3.0 (AS3) replaced ActionScript 2.0 (AS2) back in 2006. Ever since then, the new language proved to be a great success, for many reasons. I will especially name the ones that are relevant to us, the end users:
1. ActionScript 3.0 is faster. Because for AS3 code, Flash Player 9 & 10 use the video card directly, AS3 flash animations use less CPU power. In other words, your computer works better with AS3 flash.
2. Smoother graphics. As a consequence of using the video card directly, ActionScript 3.0 can render smoother, video game-like graphics.
3. 3D effects. In ActionScript 3.0 you can create 3D animations like those you can find in the BannerSnack app. In ActionScript 2.0 it’s virtually impossible to do that.
4. Complex effects & custom tweening. ActionScript 3.0 allows programmers to create more complex, movie-like, spectacular and eye-catchy animations than ever! Look at what BannerSnack or FlashEff can do – 90% of what these apps can do would be impossible with AS2. Moreover, AS3 allows you to use custom tweening (ease-in, ease-out, ease-in-out/strong, back, bounce, elastic etc.) for better CPU resource management and more spectacular animations.
5. Better text animations. ActionScript 3.0 allows for more complex text effects, improved readability and faster & better text rendering. Like with all effects you can find in BannerSnack, most of the text effects can’t be technically developed in AS2.
In spite of Flash Player 9 & 10 having a 99% market penetration, Google AdWords still require your flash ads to be created for Flash Player 4-8, which only can play AS2.
We want to change that, so we started this Facebook fan page: http://www.facebook.com/as3petitionadwords. If this cause resonates with you, please become a fan or express your opinion on the Wall.
When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…
But how about placing your own banners on your own website? I’m talking about banners that lead to another page within your website. This way you could “advertise”…
Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.
However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.
So the question is whether you should use looping or not.
Well the answer is – again – it depends.
In order to enhance the user experience, flash banners are often interactive. That means that they react in accordance with the user’s actions. The most common features of an interactive banner are the rollover buttons, checkboxes, in-banner navigation systems, sound on/off buttons, play-pause buttons, close buttons and so on.
A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.
We’re going to start a 3-post series about the three main banner types: flash, gif banners and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds).
Today we’ll begin with flash ads.