There is a lot of talking around banner design and banner advertising. In this article we will show you how banner advertising works.
When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…
But how about placing your own banners on your own website? I’m talking about banners that lead to another page within your website. This way you could “advertise”…
Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.
However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.
So the question is whether you should use looping or not.
Well the answer is – again – it depends.
A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.
We’re going to start a 3-post series about the three main banner types: flash, gif banners and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds).
Today we’ll begin with flash ads.