marketing ebook

Do you know that popular saying “Books are food for the mind/soul”? Well, in this case, we believe that eBooks are the snacks of the mind! (see what we did there?) If you work as a marketer, you know how important being up to date is but sometimes, researching for relevant information can be even more tiring than acknowledging it. This is why we’ve done the research for you and found 11 marketing eBooks, on different topics, to read and get pumped with curated information. A. Email Marketing A great email is a combination of three elements: eye-catching design, well-written text, and memorable headlines. But that’s not all you need to do to get results! Find out what ingredients you need to add to your strategy in order to grow your business from these two email marketing eBooks. If you’re asking yourself why you should be using email marketing, you must know that ‘there are three times more email accounts than there are Facebook & Twitter accounts combined’. Good enough reason we’d say! 1. MailChimp Guide for Small Business via MailChimp Excerpt: In the world of email marketing, engagement is key. A clean list of organically-collected subscribers who are interested in your business is a great start, but how do you keep them interested and interacting (via opens, clicks, purchases, etc.) with your email? 2. Highly Effective Email Marketing: A 2015-2016 Lookbook via Marketo Excerpt: Email is a critical and highly effective part of an engagement marketing strategy—a strategy that’s focused on communicating to your customer in a personal way, at the right place, at the right time, and with the right message. B. Social Media Everybody can do social media. Or at least that’s what they say. If you ever had to manage a campaign, you must know the struggle of collecting leads through Social-Media. Here are some social media marketing eBooks that will help you in the future. 3. The Marketer’s Guide to Facebook via Contently Excerpt: In this e-book, we’ll trace Facebook’s past, present, and future from a content marketing perspective. Most importantly, we’ll take a look at how marketers can leverage this immensely powerful ad platform for huge results, with advice from some of the top Facebook experts in the industry. Along the way, we’ll also examine case stories from some of the brands that have already learned how to master the platform. 4. The Essential Guide to Instagram Advertising via Hubspot Excerpt: In addition to an Instagram marketing strategy, ads can be used to complement any kind of ongoing content posting schedule. As Instagram’s community of users has grown, the social platform has evolved to accommodate the ever expanding need for brand advertising. 5. How to use Snapchat for Business via Hubspot Excerpt: We’ll go over everything from the basics of Snapchat and why it’s worth your time to explaining simple tricks for how to use it for your brand or business. We’ll even show you how to measure your efforts so you can see tangible progress. 6. 58 Social Media Tips for Content Marketing via Content Marketing Institute Excerpt: Content marketing and social media make a great team. Think Laurel and Hardy. Woodward and Bernstein.Jordan and Pippen.No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. C. Conversions Conversions represent one of the most important goals marketers have. We all strive to get as many users and potential customers perform the last action and seal the deal. Be it opening an e-mail, filling a form, or buying a product. Check out these eBooks we found about conversions and start your journey to growing your business. 7. The Conversion Marketer's Guide to Landing Page Copywriting via Unbounce Excerpt: Copy is so pivotal to the success or failure of your landing page that it’s easy to take it for granted. No matter how valuable your offer or beautiful your design, it’s the actual words on the page that will ultimately persuade prospects to click, or drive them to bounce. 8. The definitive guide to conversion optimization via Quicksprout Excerpt: Conversion rate optimization (CRO) provides a significant opportunity for businesses of any size. It takes a scientific approach to optimizing websites and enables businesses(and organizations) to convert more visitors into subscribers or customers. We wrote this guide to help anyone interested in conversion rate optimization learn how to get started and how to get the best possible results with their testing program. D. B2B Marketing Finding new ways to foster relationships between businesses is a difficult job, but not impossible. If you’re new to B2B Marketing, you can learn the fundamentals from the following free eBook. Fact: 83% of B2B marketers use email newsletters for content marketing. 9. Account-Based Marketing: Fundamentals Every B2B Marketer Must Know via DemandBase Excerpt: What makes ABM so attractive right now is the way it combines insights for strategy and technology for execution. Marketing teams who understand ABM are in a powerful position to better align to what Sales needs, and to make smart choices about the right actions to take and the right time to take them to grow high-potential accounts. E. Content Marketing In a sea of blogs and articles it is really difficult to stand out. What isn’t difficult, is creating qualitative content which will help you gain more traffic. If you want to achieve success with your blog, you must know the steps that will take you there by reading a guide and experimenting by yourself. 10. The complete guide of building your audience via QuickSprout Excerpt: If you’ve read about the benefits of blogging and want to start your own blog, this guide is for you.If you’ve read countless articles about how to create amazing content, but need more in-depth information about getting traffic for your posts, this guide is for you. F. SEO Do you want to bring unique value to your site? Learn the most effective practices of search engine optimization and get to work! 11. Beginners Guide to SEO via MOZ Excerpt: This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help. We challenge you to read one marketing eBook per week! Make your own list, see which of these free eBooks suit you and your business, and let us know if they were helpful.

marketing ebook

Free Marketing eBooks You Must Read This Year