Each internet marketer wants to retain would-be buyers and increase conversions. But how to do that? How to earn customer loyalty?
Why are statistics good? Why do we look for them? Online Advertising is changing from one day to another and online advertising statistics are the easiest way to see how it has changed, when it has changed and sometimes why.
Close ad button is an essential element of a banner ad. I love ads, I always did and I appreciate a great one when I see it. Along with the evolution of advertising and technology, came the online ads. What does that mean?
In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.
Online marketing, also known as internet marketing or digital marketing, refers to all marketing activities including advertising which involve web and email efforts to drive sales and increase traffic of websites. Its main areas are Online Advertising (also known as PPC from Pay Per Click) through search engines, display network, and social media channels, Search Engine Optimization, Email Marketing, and Content Marketing.
Picture this – 10 years ago there were no such jobs as a Digital Marketer, Social Media Marketer, Content Marketing Specialist or SEO / SEM specialist. However, when the online advertising environment developed, all these jobs popped out of nowhere.
If you’re into data and analytics like all digital marketers, you love insights. Of every kind. About your audience: who they are, where they come from, what devices they use. You also love website insights: how do users navigate your site, what pages bring in the most, top referring websites, and how visitors find your site.
According to eMarketer
Advertisers worldwide will spend $23.68 billion on paid media to reach consumers on social networks this year, a 33.5% increase from 2014. By 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.
Today we are having a special guest who has 12 years of experience in digital marketing and is the VP of Marketing at When I Work.