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Digital Marketing Courses – How to Learn Online Marketing

Online marketing definition

Online marketing, also known as internet marketing or digital marketing, refers to all marketing activities including advertising which involve web and email efforts to drive sales and increase traffic of websites. Its main areas are Online Advertising (also known as PPC from Pay Per Click) through search engines, display network, and social media channels, Search Engine Optimization, Email Marketing, and Content Marketing.

Picture this – 10 years ago there were no such jobs as a Digital Marketer, Social Media Marketer, Content Marketing Specialist or SEO / SEM specialist. However, when the online advertising environment developed, all these jobs popped out of nowhere.

13 free website and marketing grader tools Bannersnack

13 free website and marketing grader tools

If you’re into data and analytics like all digital marketers, you love insights. Of every kind. About your audience: who they are, where they come from, what devices they use. You also love website insights: how do users navigate your site, what pages bring in the most, top referring websites, and how visitors find your site.