In a previous article we’ve seen how we can make our banners stand out of the crowd and get people’s attention. But creating eye-catchy banners is only one piece of the advertising puzzle.
Another important aspect is how do we get our banners in front of the people.
Because Facebook has more than 1 billion active users per month, it’s a great place to retarget your lost visitors.
Today guest at “Bannersnack Ad Talk” is a Google+ specialist and a great author of several books including: Developmental Coaching and Peak Performance. Martin Shervington, has spent the past 15 years empowering people as an executive coach, personal development trainer, author and marketing consultant.
One of the biggest challenges faced by the digital advertising industry (and businesses that depend on the digital ads for growth) is viewability. According to the latest data, a good chunk of ads that are displayed are not really viewed by web users. Out of those that are seen, only a small percentage lead to clicks and ultimately conversions.
It’s that time of the year again. The time to make plans, revise what worked and what hasn’t, make plans and commit to doing better. To some extent, it’s every marketer’s day to day mindset.
Today at Bannersnack Ad Talk we have a former journalist and newspaper editor turned international SEO and digital-marketing consultant. Samuel Scott is a global speaker and crafter of strategic marketing campaigns that integrate both traditional and online marketing. He also contributes to publications including Moz and the Times of Israel and has been quoted or cited by Search Engine Land, The New York Times, and CIO.