visual ads

They say an image is worth a thousand words, so we thought, why not give our marketers, designers and advertisers an ABC to guide them through visual creation? It is the utter most important aspect of our strategy - to have a great visual imagery that is attractive, interesting, important for the audiences and most important - converts. But as professional and sophisticated our jobs are, we all need some tips and tricks to refresh our knowledge base. Like this ABC infographic we worked on that captures the most important concepts you need to know about visual ads! Click on the image below to see a larger view: Embed this Infographic on your blog/site (copy code below): Courtesy of: Bannersnack Enjoy and share in our comment section what else you would add! A - Attention B - Brand Trust is of the essence. C - Call-To-Action Calls to action are mandatory, they fill in the gap between the value proposition and the next steps down the conversion funnel. D - Design Match Confirm that your landing page transmit what your users expects to see when they click on your visual ad. E - Empathy All great ads have this in common: they all speak to the users. Empathy helps you understand your target audience, what makes them tick and what they respond to. F - Frequency Showing your ads too often is wasted money and annoyed users. G - Goal Set a clear goal so you know how your ads are performing against your objective. H - Headline Along with images and design, headlines are key for attracting attention. I - Images The brain perceives visual information 60,000 times faster than text. J - Joke K - KPI Know your metrics so you know where you stand. L - Landing page It’s almost as important as the visual ads. Landing pages need to reflect the promise your visual ads made. M - Measurement This is how you know how well your visual ads are performing. N - Native ads Ads that fully match the look and feel of the website or the platform they appear on. O - Optimization Visual ads don’t work on a set it and leave it basis. P - Pixel perfect Sloppy design will make your ads look unprofessional. This is why we recommend you to try our HTML5 banner maker. Q - Quality Quality images, good copy, proper alignment - all those allow you to build trust with your target audience. R - Return on Investment Return on investment allows you to evaluate how efficient your ads are by comparing the invested budget and the total amount your ads brought in. S - Simple Overcrowded visual ads make text hard to read and might deter users from taking action. T - Target audience You can create the coolest ads, but if you’re showing them to the wrong audience, you won’t see any results. U - Understandable Use clear images and professional, and text that can be easily read and understood. V - VIEW THROUGH View through conversions allow you to track results for users who saw your ads. W - Why should I click? The number 1 question your ads need to answer. X - The AdChoices X The small sign in the top right corner that allows users to opt out of receiving specific ads and to report ads that cover page content. Y - You The best ads create an amazing experience for the end user, not for the business owner or marketer. Z - Z tons of patience Overnight success doesn’t happen in real life, and it doesn’t happen with visual ads either.

visual ads

Infographic: The ABCs of Visual Ads That Work