If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article.

This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

Our guide includes all the right ad sizes for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

As a bonus, we’ve also done a little research to see what type of files you can use and added a few important details about them.

Click on any of the following links so you can go directly to your chosen platform and find out the right social media banner size for your next campaign.

• Facebook
• Instagram
• Twitter
• LinkedIn
• Pinterest
• YouTube

A. Facebook Ad Specs

Facebook is the largest social media platform in the world right now.

According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.

Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.

Facebook Ad Types	Size	File Types	Comments
Facebook Feed Image	At least 1080 x 1080 px AR 1.91:1 to 1:1 (with link) AR 1.91:1 to 4:5 (no link)	PNG, JPG	No more than 20% text
Facebook Feed Video	AR 9:16 to 16:9 Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5	MP4, MOV	No more than 20% text
Carousel	Recommended resolution 1080 x 1080 px Recommended AR 1:1 Min. 2 max. 10 cards	JPG, PNG	Can be used in: Facebook Feed (Image and Video) Facebook Right Column Facebook Instant Articles Facebook Marketplace Facebook Audience Network Native, Banner, and Interstitial Facebook Search Results Messenger Inbox Facebook Stories
Stories Ads	For images: 1080 x 1920  (but keep your text within 1080 x 1420) AR 9:16 For video:  Highest resolution possible AR 9:16	JPG, PNG     MP4, MOV	Photo stories are visible for 5 seconds or until the user swipes them out of the story.     Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad.
Right Column Ads	Recommended 1200 x 1200 AR 16:9 to 1:1	JPG, PNG
Audience Network Native	For images: AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 px For video: AR 9:16 to 16:9 (full-screen vertical), 9:16 recommended	JPG, PNG   MOV, MP4
Instant Articles Ads	For images: Recommended 1200 x 1200 AR 9:16 to 16:9 For video: AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5)	JPG, PNG     MOV, MP4
Marketplace Ads	Recommended resolution at least 1200 x 1200 AR 9:16 to 16:9	JPG, PNG
Messenger Inbox Ads	AR 16:9 to 1:1	JPG, PNG
Sponsored message	Recommended 1200 x 628  AR 1.91:1	JPG, PNG
Collection ads (image or video)	The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed.	JPG, PNG MP4, MOV

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B. Instagram Ad Sizes

The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual.

Here are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.

Instagram Ad Types	Size	File Types	Comments
Stories ads	1080 x 1920 AR 9:16 and 16:9 to 4:5	JPG, PNG for image MP4, MOV for video	Ensure key elements appear within a 1080 x 1420 title safe area
Instagram Feed Image Ads	1080 x 1080 AR 1:1 600 x 750 AR 4:5	JPG, PNG
Video ads	Minimum image width: 600 x 600 AR 1:1 600 x 750 AR 4:5	MP4, GIF
Carousel Instagram Stories	Recommended resolution: 1080 x 1920 px AR 9:16	JPG, PNG	Maximum 3 cards.
Carousel Instagram Feed	Recommended resolution: at least 1080 x 1080 px AR 1:1		The maximum number of cards in carousel ads is 10.
Collection  (Image or Video)	The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1	JPG, PNG for image MP4, MOV for video

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C. Twitter Ad Sizes

Twitter advertising can get you great results if the ads are well designed and programmed.

Here are the correct Twitter post image size you can use for your next social media advertising campaign.

Twitter Ad Types	Size	File Types	Call To Action Buttons
Website cards	800 x 418 AR 1.91:1 800 x 800 AR 1:1	PNG, JPG
App card	800 x 418 AR 1.91:1 800 x 800 AR 1:1	PNG, JPG	Install, Open, Play, Shop, Book, Connect, and Order
Direct message card	Minimum width of 800 px AR 1.91:1	PNG, JPG, static GIF
Conversation card	800 x 418 AR 1.91:1	PNG, JPG
Promoted image and GIF	Any aspect between 2:1 and 1:1 is acceptable.    For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.   Mobile: AR 16:9 1200×1400 px	PNG, JPG, GIF
Promoted poll	AR 1.91:1 1:1 ratio images will be auto-cropped to the above ratio	PNG, JPG
Promoted trend spotlight	AR 16:9 for GIF and images	GIF, MP4 or static

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D. LinkedIn Ad Sizes

LinkedIn is the perfect social media platform for B2B online advertising campaigns.

It is not complicated to launch a LinkedIn ad campaign. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2020 and other ad specs you must take into consideration when designing a visual.

LinkedIn Ad Types	Size	File Types	Call To Action Buttons
Text ads	100 x 100 AR 1:1	JPG, PNG
Dynamic job ads for talent media	100 x 100 AR 1:1 (company logo)	JPG, PNG	preset or customizable
Message ads	300 x 250	JPG, GIF (static) PNG	customizable
Single image ads (embedded rich media specs)	1200 x 628 AR 1.91:1	JPG, PNG	preset
Carousel ads	1080 x 1080 AR 1:1	JPG, PNG, GIF (static)
Dynamic Ads Follower Format	100 x 100 AR 1:1 (company logo)	JPG, PNG	preset
Dynamic Ads Spotlight Format	100 x 100 AR 1:1 (company logo) + 300 x 250 (background image)	JPG, PNG	customizable

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E. Pinterest Pins Ad Sizes

One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Here are the Pinterest ad specs you need to know for creating your best promoted pins in 2020.

Pinterest Ad Types	Size	File Types
Promoted pins	1000 x 1500 AR vertical 2:3	PNG, JPG
Promoted video at standard width	AR square 1:1 AR vertical 2:3 or 9:16	MP4, MOV, M4V
Promoted carousel (2-5 images per carousel)	1000 x 1000 AR square 1:1 1000 x 1500 AR vertical 2:3	PNG, JPG
Promoted video at maximum width	AR square 1:1 AR widescreen 16:9
Promoted App Pins	1000 x 1500 AR vertical 2:3 You can also use a standard video to promote your app.	PNG, JPG

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F. YouTube Banner Sizes

Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day.

You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.

Youtube Ad Types	Size	File Types	Length
Display ads (only desktop/non- video ad format)	300 x 250 300 x 60	GIF, PNG, JPG	30-second animations
Overlay ads (only desktop/non- video ad format)	468 x 60 728 x 90	GIF, PNG, JPG
Sponsored cards (non-video ad format)	Card sizes vary Will be cropped to a square	GIF, PNG, JPG	15 or 20 seconds
Skippable video ads	For the default 16:9 aspect ratio, encode at these resolutions: 2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240	MP4	Up to 6 minutes *skippable ads on YouTube Kids – 60 seconds
Non-skippable video ads	For the default 16:9 aspect ratio, encode at these resolutions: 2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240	MP4	15 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only
Bumper ads	For the default 16:9 aspect ratio, encode at these resolutions: 2160p: 3840×2160 1440p: 2560×1440 1080p: 1920×1080 720p: 1280×720 480p: 854×480 360p: 640×360 240p: 426×240	MP4	Up to 6 seconds long

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Bookmark This Article

These were all the social media ad sizes that you need to know about before starting to work on a campaign for any of these platforms.

We’ll make sure to keep this guided updated so you’ll always have a trusted reference to go to every time you’re in doubt.

That being said, make sure to bookmark this guide and share it with your team so you all stay up to date.