The Ideal Guide For Social Media Ad Sizes [2020 Update]

If you always have to wonder what is the right dimension when creating an ad for your social media advertising campaign, then you landed on the right article.

This is the place where you’ll always find the updated social media ad sizes for your favorite platforms.

Our guide includes all the right ad sizes for Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.

As a bonus, we’ve also done a little research to see what type of files you can use and added a few important details about them.

Click on any of the following links so you can go directly to your chosen platform and find out the right social media banner size for your next campaign.

A. Facebook Ad Specs

Facebook is the largest social media platform in the world right now.

According to Social Media Examiner’s latest report, 93% of marketers use Facebook advertising regularly, despite the decline in organic reach.

Let’s dive in deeper and go through all the Facebook ad sizes you need to know about.

Facebook Ad TypesSizeFile TypesComments
Facebook Feed ImageAt least 1080 x 1080 px

AR 1.91:1 to 1:1 (with link)

AR 1.91:1 to 4:5 (no link)

PNG, JPGNo more than 20% text
Facebook Feed VideoAR 9:16 to 16:9

Vertical videos (with aspect ratio taller than 4:5) may be masked to 4:5

MP4, MOVNo more than 20% text
CarouselRecommended resolution 1080 x 1080 px

Recommended AR 1:1

Min. 2 max. 10 cards

JPG, PNGCan be used in:

  • Facebook Feed (Image and Video)
  • Facebook Right Column
  • Facebook Instant Articles
  • Facebook Marketplace
  • Facebook Audience Network Native, Banner, and Interstitial
  • Facebook Search Results
  • Messenger Inbox
  • Facebook Stories
Stories AdsFor images:

1080 x 1920 

(but keep your text within 1080 x 1420)

AR 9:16

For video: 

Highest resolution possible

AR 9:16

JPG, PNG

 

 

MP4, MOV

Photo stories are visible for 5 seconds or until the user swipes them out of the story.

 

 

Video: These full-screen vertical ads appear between stories for up to 15 seconds, or until the viewer dismisses the ad.

Right Column AdsRecommended

1200 x 1200

AR 16:9 to 1:1

JPG, PNG 
Audience Network NativeFor images:

AR 16:9 to 9:16 (full screen vertical), 9:16 recommended, resolution: at least 398 x 208 px

For video:

AR 9:16 to 16:9 (full-screen vertical), 9:16 recommended

JPG, PNG

 

MOV, MP4

 
Instant Articles AdsFor images:

Recommended

1200 x 1200

AR 9:16 to 16:9

For video:

AR 9:16 to 16:9 (vertical videos may be masked to a ratio of 4:5)

JPG, PNG

 

 

MOV, MP4

 
Marketplace AdsRecommended resolution at least

1200 x 1200

AR 9:16 to 16:9

JPG, PNG 
Messenger Inbox AdsAR 16:9 to 1:1JPG, PNG 
Sponsored messageRecommended

1200 x 628 

AR 1.91:1

JPG, PNG 
Collection ads (image or video)The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. Vertical images or videos may be masked to a maximum 1:1 ratio in Feed.JPG, PNG

MP4, MOV

 

Start Designing

B. Instagram Ad Sizes

The best ads on Instagram are the ones that tell a story, and it all starts by choosing the right size for your visual.

Here are the right Instagram photo and video sizes you can use for your campaigns, along with other ad specs.

Instagram Ad TypesSizeFile TypesComments
Stories ads1080 x 1920

AR 9:16 and 16:9 to 4:5

JPG, PNG for image

MP4, MOV for video

Ensure key elements appear within a 1080 x 1420 title safe area
Instagram Feed Image Ads1080 x 1080

AR 1:1

600 x 750

AR 4:5

JPG, PNG 
Video adsMinimum image width:

600 x 600

AR 1:1

600 x 750

AR 4:5

MP4, GIF 
Carousel Instagram Stories

 

Recommended resolution:

1080 x 1920 px

AR 9:16 

 

JPG, PNGMaximum 3 cards.
Carousel Instagram FeedRecommended resolution: at least

1080 x 1080 px

AR 1:1

 The maximum number of cards in carousel ads is 10.
Collection 

(Image or Video)

The cover image or video that displays in your collection ad uses the first media asset from your Instant Experience template. This asset must have a ratio of 16:9 to 1:1JPG, PNG for image

MP4, MOV for video

 

Start Designing

C. Twitter Ad Sizes

Twitter advertising can get you great results if the ads are well designed and programmed.

Here are the correct Twitter post image size you can use for your next social media advertising campaign.

Twitter Ad TypesSizeFile TypesCall To Action Buttons
Website cards800 x 418

AR 1.91:1

800 x 800

AR 1:1

PNG, JPG 
App card800 x 418

AR 1.91:1

800 x 800

AR 1:1

PNG, JPGInstall, Open, Play, Shop, Book, Connect, and Order
Direct message cardMinimum width of 800 px

AR 1.91:1

PNG, JPG, static GIF 
Conversation card800 x 418

AR 1.91:1

PNG, JPG  
Promoted image and GIFAny aspect between 2:1 and 1:1 is acceptable. 

 

For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 16:9 aspect ratio (for example, 1200 X 1400) we’ll crop to a 16:9 aspect ratio.

 

Mobile: AR 16:9

1200×1400 px

 
PNG, JPG, GIF
 
Promoted poll AR 1.91:1
1:1 ratio images will be auto-cropped to the above ratio
PNG, JPG 
Promoted trend spotlightAR 16:9 for GIF and imagesGIF, MP4 or static 

Start Designing

D. LinkedIn Ad Sizes

LinkedIn is the perfect social media platform for B2B online advertising campaigns.

It is not complicated to launch a LinkedIn ad campaign. The first step before starting your campaign is understanding all the LinkedIn ad sizes for 2020 and other ad specs you must take into consideration when designing a visual.

LinkedIn Ad TypesSizeFile TypesCall To Action Buttons
Text ads100 x 100

AR 1:1

JPG, PNG 
Dynamic job ads for talent media100 x 100

AR 1:1

(company logo)

JPG, PNGpreset or customizable
Message ads300 x 250JPG, GIF (static)

PNG

customizable
Single image ads

(embedded rich media specs)

1200 x 628

AR 1.91:1

JPG, PNGpreset
Carousel ads 1080 x 1080

AR 1:1

JPG, PNG, GIF (static) 
Dynamic Ads Follower Format100 x 100

AR 1:1

(company logo)

JPG, PNGpreset
Dynamic Ads Spotlight Format100 x 100

AR 1:1

(company logo)

+

300 x 250

(background image)

JPG, PNGcustomizable

Start Designing

E. Pinterest Pins Ad Sizes

One of the reasons why Promoted Pins are a great way to do advertising on Pinterest is because they look just like regular pins, the only difference being that you need to have a budget so you get them in front of more people. Here are the Pinterest ad specs you need to know for creating your best promoted pins in 2020.

Pinterest Ad TypesSizeFile Types
Promoted pins1000 x 1500

AR vertical 2:3

PNG, JPG
Promoted video at standard widthAR square 1:1

AR vertical 2:3 or 9:16

MP4, MOV, M4V
Promoted carousel

(2-5 images per carousel)

1000 x 1000

AR square 1:1

1000 x 1500

AR vertical 2:3

PNG, JPG
Promoted video at maximum widthAR square 1:1
AR widescreen 16:9
 
Promoted App Pins1000 x 1500

AR vertical 2:3

You can also use a standard video to promote your app.

PNG, JPG

Start Designing

F. YouTube Banner Sizes

Did you know that you can do display advertising on YouTube? This is a great platform to promote your business because over 30 million people visit YouTube every single day.

You can also create static or animated YouTube ads. Check all YouTube ad specs bellow.

Youtube Ad TypesSizeFile TypesLength
Display ads (only desktop/non- video ad format)300 x 250

300 x 60 

GIF, PNG, JPG30-second animations
Overlay ads (only desktop/non- video ad format)468 x 60

728 x 90

GIF, PNG, JPG 
Sponsored cards (non-video ad format)Card sizes vary

Will be cropped to a square

GIF, PNG, JPG15 or 20 seconds
Skippable video adsFor the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP4Up to 6 minutes

*skippable ads on YouTube Kids – 60 seconds

Non-skippable video adsFor the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP415 or 20 seconds for EMEA, Mexico, India, Malaysia, and Singapore only
Bumper adsFor the default 16:9 aspect ratio, encode at these resolutions:

2160p: 3840×2160
1440p: 2560×1440
1080p: 1920×1080
720p: 1280×720
480p: 854×480
360p: 640×360
240p: 426×240

MP4Up to 6 seconds long

Start Designing

Bookmark This Article

These were all the social media ad sizes that you need to know about before starting to work on a campaign for any of these platforms.

We’ll make sure to keep this guided updated so you’ll always have a trusted reference to go to every time you’re in doubt.

That being said, make sure to bookmark this guide and share it with your team so you all stay up to date. 

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Robert Katai is the Brand & Communication Manager of Bannersnack. His work was featured on Adweek, Entrepreneur, Marketing Profs, Content Marketing Institute and other places.

7 Comments

BannerBeer

February 6, 2018

Lovely guide, always good to have. Thank you for sharing.

san

March 31, 2020

Guided blog.thank you
do you provide a white label plan?

Ana Darstaru

April 7, 2020

Hi, there. We do have a white label plan. You can find more info here https://www.bannersnack.com/adaptive-technologies.html, or feel free to contact our support team directly.

Joana

April 14, 2020

Very useful article, thank you very much!

Amelia Jacob

April 15, 2020

This is a great guide for designers who want to start making social media ads.

MinistryofQuotes.com

May 24, 2020

Thank you for sharing Social Media Sizes.

James jones

June 29, 2020

Thank so much for sharing all social media ad banner sizes

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