by May 1, 2020Facebook is the biggest social media platform in the world and that’s part of the reason why so many businesses and companies are using it. On a personal level, Facebook is being used by friends, families, and people who share common passions. However, if you want to keep your head in the game, you have to create awesome visuals for your Facebook Page, groups, events, and ads. That’s why it’s important to know the exact size you have to use for each specific visual— so you can upload your static or animated visual content on the platform without any hassle.
| Visual | Recommended Size |
| Profile photo | 170 x 170 px or higher (1:1) |
| Page cover photo | 820 x 360 px (1640 x 720 px for retina displays) |
| Image post | 1080 x 1080 px (1:1) |
| Groups cover photo | 1640 x 856 px (1.91:1) |
| Event cover photo | 1200 x 628 px (1920 x 1005 or 1080 px for retina displays) |
| Link post image size | 1200 x 628 px (1.91:1) |
| Ad size | 1080 x 1080 px (1:1) |
| Story | 1080 x 1920 px (9:16) |
The profile photo is the very first visual you will upload after you create your Facebook account. For this, you need to choose the best photo, so people can easily recognize you. Don’t forget that this social network will crop your photo in a square frame, so if you want to have a good profile picture, make sure it’s at least 170 pixels x 170 pixels (for desktops) and 128 pixels x 128 pixels (for smartphones).
For profile pictures with a logo or text, you may get a better result by using a PNG file.
The Facebook cover photo is the second banner you will upload to your Facebook page. For smartphone displays, you have to go for 640 pixels x 360 pixels and for the desktop version, you should go with 820 pixels x 312 pixels. You can get the best of both worlds with the 820 x 360 pixels size. Just be careful not to have information too close to the sides, as some cropping will happen. For retina displays, it’s recommended that you double the size (1640 x 720 pixels).
If you are about to post an image directly on your timeline, you have to know that the best size for this is 1080 pixels x 1080 pixels. If you’re thinking of uploading multiple photos, make sure you stick to the square image size or a 1:1 aspect ratio.
When you share the same passion or hobbies with a community, you will want to create a Facebook Group. This will make it easier for you to communicate with them and share ideas, thoughts, and tips. For a Facebook group cover, the sizes are 1640 pixels x 662 pixels for desktops and 1640 pixels x 856 pixels for smartphones.
If you are planning a party, a concert or any other type of event, make sure you create a Facebook event and use a proper 1200 pixels x 628 pixels (1.91:1 ratio) cover, to let your attendees know what it’s all about. For best results on retina displays, go for the 1920 x 1005 pixels size.
You know the image that appears when someone shares a link from another website to Facebook? Yes, that’s the image we are talking about. Make sure you’re using images that are at least 1200 x 630 pixels for the best display on high-resolution devices.
Before you dive deep into Facebook advertising, you have to establish what you want to accomplish with your Facebook campaign and what kind of ads you want to create. You have three different possibilities: awareness, consideration, and conversion. Regarding dimensions, the sizes are either 1200 pixels x 900 pixels or 1200 pixels x 628 pixels. For more information about this topic, read our guide that will tell you everything you should know about Facebook ads sizes.
Consider leaving roughly 14% (250 pixels) at the top and bottom of the image free from text and logos to avoid covering these key elements with the profile icon or call-to-action. This means that if your video is 1080 x 1920 pixels, ensure key elements appear within a 1080 x 1420 pixels title-safe area.
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