Pinterest was launched back in March 2010, and it now has 416 million monthly active users worldwide.
The never-ending inspiration that users can find on this social site has turned Pinterest into a high user engagement platform. That’s because it’s different from the other popular social media networks.
The shopping experience changed a lot throughout the years.
We can’t deny the impact of ecommerce on the way we shop. Nowadays, consumers can find anything from food to clothing items, furniture, or beauty products online, just one click away.
Ecommerce is a fast-growing industry worldwide. With so many tools and platforms at your disposal, it’s easy for anyone to start an online store today.
Despite this, it’s a challenging market with a lot of competition where the right ecommerce marketing strategy can set you up for success.
Today we are going to talk about a topic dreaded by many and loved by few.
Video banner ads.
Picture this:
You are browsing a web page, looking for some answers, or just reading an article, and suddenly, a wild in-banner video ad appears. To be honest, you probably didn’t even notice it from the first time because of the banner blindness condition we all developed.
When you think about the old books from your library, you think about the stories that took you places you’ve never been before and not so much about their covers. They’re old, dusty, maybe even in slightly bad shape.
It’s different when you want to start creating a beautiful collection of books—first editions, special editions, or other unique collections—because you’ll care about their covers too.
No one can argue with the power of visual content. It can express emotion and tell a story without needing any other words.
Imagine how much more you’re able to capture by creating a photo collage. Your brand’s unique story or personal memories take a creative shape when you bring visuals together.
In 2014, Facebook introduced a new feature that seemed to be the missing link for businesses that want to advertise their products in a creative way and increase engagement—carousel ads.
From that moment on, thanks to the expanded ad space, advertisers had extra room to tell their brand’s story and display products through rich content, integrated into a single, eye-catching ad.
Our everyday life means constantly interacting with different objects, which resemble various shapes, from basic to abstract ones.
What’s interesting about shapes is that they can make us feel a certain way. This means that you can use them to create graphic design materials that evoke particular emotions.
A powerful communication strategy is all about pairing the right message with a great design to achieve the desired results.
I have a question for you.
How many brands do you use on average daily? You may not realize it but, if you really think about it, there are more than a dozen brands that are part of your daily routine.
It’s estimated that the human brain processes visuals 60,000 times faster than text. Moreover, when text is paired with images, comprehension goes up to 89%.
Sounds fascinating, doesn’t it?
I think we can all agree that visual communication can boost your online advertising.