Ana Darstaru

10 LinkedIn Background Photo Tips That Will Make Your Profile Stand Out

Due to the pandemic, many of us have switched to working from home in the past few months, and networking has moved online. As a result, LinkedIn became more and more popular, reaching 772 million members in October 2020.

The good news is that now it’s easier than ever for professionals worldwide to connect and discuss business. However, to make a powerful impression in the crowded online world of LinkedIn, you’ll need a strong profile that stands out.

by Ana DarstaruDecember 11, 20204 comments

Higher Education Marketing: How to Create a Long-Term Strategy that Brings Results

There’s got to be a parallel universe where colleges and universities spill blood, sweat, and tears to prepare for the SATs, and high-schoolers are the ones who decide which institution is worthy of their consideration.

But is this really science fiction? These days, applicants have a broader horizon than ever.

by Ana DarstaruNovember 4, 2020no comment

The Ultimate Guide to Designing (and Writing) a Company Brochure

We’ve all seen our fair share of brochures, whether they were handed to us on the street, received in the mail, folded in our Sunday newspaper, or placed in our packaged order.

You might be thinking, “Why would anyone invest in a business brochure in the digital age?”

That’s because brochures offer several advantages when compared to online marketing options.

by Ana DarstaruOctober 23, 20203 comments

The Evolution of Video Advertising: From TV Commercials to the Mobile Age

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices.

But how did we get here?

by Ana DarstaruOctober 1, 20205 comments

17 School Advertising Ideas and Tricks to Boost Enrollments

We’re living in a time when the internet is everything, a place where people go to find anything from A to Z, and this includes education.

As a result, advertising for a school is now done online as well since future students are sure to start doing their research there instead of actually going to the school and asking for information in person.

by Ana DarstaruSeptember 16, 2020no comment

25 of the Most Creative Dental Posters to Sink Your Teeth Into

You probably found yourself at least once staring at a poster online, on the street, or even in an establishment. And you most definitely must have spotted one in a dental clinic.

Which is why we’re doing to delve deeper into the world of dental posters.

by Ana DarstaruSeptember 10, 2020no comment

29 Distinguished Bank Ads that Will Make You Rethink Financial Advertising

In the world of advertising, banks have to work extra to make sure that potential clients view them as trustworthy. When most of them offer more or less the same services, the best bank ads have to go beyond just presenting what those services are.

by Ana DarstaruSeptember 7, 20206 comments

How to Create Animated Facebook Ads that Convert

There’s no doubt that creativity is key when you want to stand out in Facebook newsfeeds.

But that’s not all that takes to capture your audience’s attention and drive conversions. You also need to pay attention to the most engaging formats that can bring you the desired outcome.

by Ana DarstaruAugust 26, 20207 comments

Designing Book Covers 101: How to Make a Book Cover From Scratch

If you had a dollar for each time you heard “you shouldn’t judge a book by its cover”, you’d probably be a millionaire by now. Case in point, I just said it again. There’s a very good reason everyone insists, though.

We all judge, at least for a second, which is just a more honest way of saying that first impressions count–another phrase that would be nice to monetize somehow.

by Ana DarstaruAugust 13, 2020no comment

Financial Marketing in 2020: Key Trends to Follow

Although financial marketing trends are always changing and evolving, one thing still remains the same—building better relationships with customers.

In 2016, CoinTelegraph reported that 92% of millennials don’t trust banks. Considering millennials are a significantly large proportion of the current workforce, that’s a lot of people to need to get onside. That’s where digital marketing for financial services come into play.

by Ana DarstaruAugust 5, 20204 comments

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Ana Darstaru