Judging a book by its cover might be generally frowned upon, but that’s precisely what we’re about to do, and we will go ahead and consider this an exception.
Because what another way to appreciate some of the absolutely mesmerizing children’s book covers?
Pushing for new sales is, no doubt, vital to the survival and long-term thriving of any business. But are we forgetting something in this feverish race to drive growth? Or rather, someone?
It’s easy to get so fixated on acquiring leads that the very bread and butter of your income fades into the background—your existing clients.
Being the most engaging form of online content, videos are fun to make, ideally even more fun to watch, and most importantly, from a marketer’s point of view, highly effective for conversions.
After you’ve invested a fair amount of time and resources into creating a video, I presume you also want people to see it.
What’s next, then?
If you’ve been on YouTube for a while now, you would probably agree that creating YouTube content is never simple.
Being a content creator means that you are investing time, skills, and money into your video content, and you expect that people watch your work and grow your channel.
For small businesses that are on a budget, free advertising can prove to be a lifeline.
But big companies shouldn’t shy away from these opportunities either.
Starting a YouTube channel can be complicated, nerve-racking, and time-consuming, given all the things that go into creating content and putting it out there.
Along with the creative part, you also have to consider the technical side of the process, and that would be the format for your videos.
The world is abundant in stereotypes, and the field of graphic design is no exception.
Subconscious attitudes often impact the way a product is marketed, resulting in multiple design stereotypes that are visible even to the untrained eye.
The speedy growth of digital channels increased the demand for high-quality creative content.
At the same time, turnover has shortened in time, and the pressure on creative teams to produce more—and more quickly—is growing.
Geometric patterns are widely considered as one of the most visually appealing styles when it comes to design.
They give off a sense of stability, futurism, minimalism while adding boldness to any creative.
How can you grab the attention of your audience and make your ads stand out from thousands of others?
By using the right advertising appeals.
There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals.